In this episode, Gert discusses with Katrina McKinnon the potential of AI tools, ChatGPT for one, and its part in SEO and content creation, despite limitations and potential misconceptions. While AI can provide some answers, it cannot replace the need for human-generated content, and people will still rely on human-created content to learn about new products and brands. People, universities and businesses need to look at and be cautious of what seems to be becoming more sophisticated fake content and focus on creating an authentic online reputation. Listen to this episode, episode 118 and get three important guidelines from Katrina on how to best handle new AI tools.&nbsp;&nbsp; Podcast Highlights: 00:00 Prologue&nbsp; 00:49 Podcast INTRO 01:00 Introduction to the episode and the guest 02:06 Katrina's perspective on the use of AI tools&nbsp; 05:38 AI tools, their limitations and the reliability of information 11:19 SEO, brand awareness, and creating an authentic online reputation&nbsp; 14:56 Tell-tale signs of content created by humans vs AIs in creating a consistent story 16:55 What does it take for an ecommerce site to drive brand awareness? (...What is information gain and how does it surface content to be crawled as often?) 20:51 The best use for AI tools in content creation and SEO purpose 24:44 Embracing new technologies and working out how to use it with caution 26:44 What's wrong with universities with their conflicting stand on the use of AI tools? (...Similarly with Google's position on ecommerce promotions.) 29:13 Three guidelines as advised by Katrina in pursuing the use of AI in the following months. 31:26 Where to connect with Katrina McKinnon? 31:22 End &nbsp; Connect with Katrina McKinnon:&nbsp; Website -  LinkedIn -  &nbsp; Connect with Gert Mellak: Website:  Email:

118 - Content Marketing and AI with Katrina McKinnon

After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO (Chief Marketing Officer) including considering potential agencies and allocating budget for execution. In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment. If you want to learn about CMO roles, listen to this episode to the very end.&nbsp; Podcast Highlights: 00:00 Prologue 00:46 Podcast INTRO 00:56 Welcome back to Anfernee Chansamooth and introduction to the episode topic 02:57 Who needs a full time SEO and how can businesses have enough with a Fractional CMO? (...To whom is Fractional CMO best suited for?) 05:00 Transistioning to the role of a CMO and why is it important to develop the capability to think at a higher level and make strategic decisions? 07:36 Distinctions of CMO roles and responsibilities 13:47 The difference between project managers and CMOs and the importance of&nbsp; equipping clients for long-term success. 17:56 What are the benefits of hiring a fractional CMO for small businesses? 22:22 How much investment is it to hire a fractional CMO? 24:27 What does the role of a fractional CMO mean for Anfernee? 30:58 Anfernee's insights on what kind of questions to ask a business owner before he comes in as the fractional CMO? 35:21 Where to connect with Anfernee Chansamooth? 36:32 End &nbsp; Resources:&nbsp; How to learn about fractional CMO, go to -&nbsp;  &nbsp; Past episode with Stevie Brown  &nbsp; Connect with Anfernee Chansamooth: Website -  &nbsp; Connect with Gert Mellak: Website:  Email:

119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth

In this episode, Gert Mellak is joined by the podcast regular, Joe Fier, to delve into the current surge of AI tools flooding the market, causing confusion among users. The primary focus of this episode is to spotlight trustworthy AI tools, outlining their practical applications and recommendations from these seasoned experts. The conversation between Gert and Joe unfolds as they explore AI tools dedicated to post-production, audio transcription and content creation, as well as those geared towards audio and video optimization. They broaden the discussion to encompass AI's role beyond content creation, emphasizing its utility as a valuable business tool. Joe also shares his insights into the future of AI copycats and tools already integrated into a broader set of functionalities. While the content may seem technical, Episode 120 is a crucial resource that must be shared with the audience. Don't miss out on this insightful episode, where practical knowledge about reliable AI tools is brought to the forefront for the benefit of users. Podcast Highlights: 00:00 Prologue 00:51 Welcoming Joe Fier to the show 02:05 How Gert uses Chat GPT to structure thoughts and ideas, making content creation and delivery easier and more efficient. 06:57 Joe Fier discussed AI tools like Chat GPT and Claude AI to extract actionable insights from raw data&nbsp; 10:24 The boom of AI tools in the market and Joe Fier's prediction of these tools slowing down by the end of 2023 14:03 The issue of overwhelming tools out in the market, which are too broad and confusing for users 17:36 Features of Castmagic for post production tasks like show notes and prompts 20:27 Audio optimization tools and techniques using Descript 23:24 The benefits of using Riverside.fm for recording and editing interviews. 26:39 AI tools for visuals that Joe Fier recommends - Canva and Headliner 30:56 AI tools that not only relate to content creation but for the other aspects of the business - Gamma.app and Beautiful.ai 33:59 Ethical approach to AI for voice-over talents for payments and royalties with Voices.com 36:22 AI-powered chatbots and their potential uses - Withdelphi and Agent Runner&nbsp; 45:12 How to connect with Joe Fier? 46:34 Gert appreciates Joe Fier’s expertise and sharing these for the episode&nbsp; 47:49 End &nbsp; Resources:&nbsp; AI Tools discussed and mentioned in the episode Claude -  Castmagic -  Riverside FM-  Gamma -  Beautiful.aia -  Voices.com -  Delphi -&nbsp;  AgentRunner -  &nbsp; Connect with Joe Fier: Website - Hustle and Flow chart -  Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage Email address -  &nbsp; Connect with Gert Mellak: Website:  Email:

120 - Practical AI Tools and Actual Use Cases with Joe Fier

In this episode, Gert Mellak brings to the forefront his team and emphasizes on all the different teams that work together in ensuring that the clients' goals and priorities are treated with utmost importance.&nbsp; With everything that his entire team has experienced over the years, you cannot discount his team's dedication to communication and process innovation. With the onset of AI technologies, it is important that these tools go hand in hand with the human factor that makes the overall SEO strategies really make an impact.&nbsp; Podcast Highlights: 00:00 Prologue 00:59 Podcast INTRO 01:09 Introduction to the episode&nbsp; 02:02 SEO strategies and the importance of aligning them with client goals and priorities. 03:35 Consulting and strategy are the key pillars of SEO&nbsp; 04:25 Role of Content Creation team and the&nbsp; use of AI language models 06:50 The Link-building team's role for SEO and branding 07:26 The Implementation Team 08:14 Who runs all the teams together? 09:20 The SEO Leverage Team 10:34 End &nbsp; Connect with Gert Mellak: Website:  Email:

121 - The SEOLeverage Team Setup

In this episode, Gert gears away from the usual technical topics, SEO and marketing to make way for what is important in any business. And that is the topic that touches on the Employee Value Proposition (EVP). The world has changed immensely post pandemic and since remote work has been how the majority of businesses do their business now, the emotional aspect has been set aside. For example, leaders are not able to see if their employee is having a bad day at the moment, they just see the result - the inferior work they did.&nbsp; Gert's guest for Episode 122 is Kevin D. Monroe, who as a mentor explored how showing gratitude can have an immense impact in the workplace. In this ever changing world, gratitude is needed now, more than ever. He encourages leaders to tap into the power of gratitude to be able to know the people’s feelings, what every employee wants and whether they feel being valued.&nbsp; This episode is the first of something different in Seoleverage.com/podcast. Be sure to tune in for more of these personal development topics. Enjoy!&nbsp;&nbsp; Podcast Highlights: 00:00 Prologue 00:32 Welcome to the episode and introduction of the guest 00:47 Introduction of the episode topic 03:51 Two questions that Kevin Monroe popped out for Gert 05:42 Every business is a people business 10:37 What are the five things that people want based on the Reinvented EVP by the Gartner Group?&nbsp; 14:55 The emotional aspect that is lacking in the remote work environment as experienced by Gert 17:02 Compartmentalizing life and things post pandemic and how male and females do this differently. (...Using technology to become more human friendly) 19:42 The 5 Languages of Appreciation in the Workplace 24:46 How to use the Appreciative Inquiry technique in Team meetings?&nbsp; 29:28 An invitation to pause and send short messages to some people.&nbsp; 32:09 What is the Free 5-day challenge on Kevin Monroe's website that can help listeners grow gratitude? 33:21 End &nbsp; Resources:&nbsp; The Reinvented EVP by the Gartner Group  &nbsp; The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People by Gary Chapman &amp; Paul White  &nbsp; The Beginner's Guide to Growing Gratitude, Free 5-day challenge -  &nbsp; Connect with Kevin D. Monroe: Website -  LinkedIn -  &nbsp; Connect with Gert Mellak: Website:  Email:

122 - Gratitude with Kevin Monroe

Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI&nbsp; to manipulate online reviews which can impact brand reputation. Learn more about AI and online reputation by listening to this episode.&nbsp; Podcast Highlights: 00:00 Prologue 00:29 Podcast INTRO 00:39 Introduction to the episode&nbsp; 01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?) 04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands 06:41 How to combat and monitor false information perpetrated against your brand reputation?&nbsp; 07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses? 09:09 End &nbsp; Connect with Gert Mellak: Website:  Email:  &nbsp;

123 - Online Reputation and AI

In the era of AI-driven search and customer engagement, brands face a dual challenge. First, they must understand and adapt to the evolving algorithms that govern online visibility and user interactions. Second, they need to ensure their brand message aligns with both human preferences and the criteria AI systems use to evaluate content. The proactive provision of accurate training material for AI systems is akin to laying the groundwork for a strong digital presence. By supplying AI algorithms with relevant data and context about their brand, companies can enhance their chances of being prominently featured in search results and other online platforms. Ultimately, the goal is to provide value to both users and AI tools. Hear more about how AI algorithms can affect your brand reputation in this episode.&nbsp; Podcast Highlights: 00:00 Prologue 00:44 Podcast INTRO 00:54 Introduction to the episode topic 01:45 The potential for AI tools to influence sales, revenue, and customer journey 03:29 Why is it important for consultants to prepare their clients for a shift in how AI tools would think about your brand in product selections? 05:52 The two steps in baking your brand into the AI algorithms to influence buying decisions 07:23 What SEO Leverage expertise can do to help with your online reputation management? 08:28 End&nbsp; &nbsp; Connect with Gert Mellak: Website:  Email:

124 - What Does AI Think About You?

Designing dashboards have different criterias and it's different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making. This episode of SEO Leverage provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization. This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools.&nbsp; Podcast Highlights: 00:00 Prologue 00:48 Podcast INTRO 00:58 Introduction to the podcast episode topic and the guest 02:29 Feliks Golengko's journey into becoming a dashboard and data analysis specialist. 04:25 Data collection and analysis for decision-making in business (...Two components of data preparation) 06:31 Why is it important to check into dashboards? (...The importance of KPIs in business decisions and monitoring of performance.) 09:52 What does it look like to look into KPIs potential on business performance? (...How do we choose the KPIs that need to be monitored?) 13:35 How can we say that a dashboard is well-designed? (...What is the primary focus of the design process?) 17:11 Dashboards and reports are tools for decision making and monitoring to motivate on improving the business. 21:16 What is a data story? (...The two basic design principles of a dashboard.) 24:33 When should a freelancer or a company consider having a dashboard? (...What are the criteria to consider?) 27:27 The challenges with relying mostly on Google Analytics, but not really choosing the right metrics or KPIs.&nbsp; 35:08 Felik's three major steps for&nbsp; businesses regardless of size when looking into dashboards and hiring an expert.&nbsp; 38:15 Felik's offer for free dashboard design sessions per month for SMEs, in exchange for case studies. 39:27 End &nbsp; Connect with Feliks Golenko: Website - MultiBase GmbH -  LinkedIn -  &nbsp; Connect with Gert Mellak: Website:  Email:  &nbsp;

125 - Dashboard with Feliks

In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available.&nbsp; Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results. Hear more about how Omnichannel Marketing can affect your online presence in this episode.&nbsp; &nbsp; Podcast Highlights: 00:00 Prologue 00:58 Podcast INTRO 01:08 Introduction to the episode topic 02:02 What is Omnichannel Marketing and why is it important for your brand? 03:45 The importance of engaging with audiences across different channels 06:46 Examples of how different platforms cater to different audiences 07:30 The importance of audience platform research 08:55 How covering a wider range of platforms can impact brand perception? 09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format. 10:30 End&nbsp; &nbsp; Connect with Gert Mellak: Website:  Email:

126 - Omnipresence and SEO

In this episode of the SEOLeverage Podcast, Gert interviews Nicky Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles.&nbsp; Nicky shares her own experience of increasing revenue 40 times over in under two years and explains how the Circuit Sales System can be applied to various types of businesses. The episode also covers the importance of continuous improvement, the value of professional copywriting, and the significance of building long-term relationships with potential clients. Podcast Highlights: 00:00 Prologue 01:07 Podcast INTRO 01:17 Introduction to the podcast episode topic and the guest 02:05 Nicky's journey into becoming a professional copywriter 06:23 How Nicky 40x her revenue 10:17 The importance of effective messaging to resonate with your target audience 17:33 Why clients hire experts but often resist their expertise and the humorous side of it 18:30 Why selling doesn't end after landing the client&nbsp; 24:31 Nicky emphasizes the importance of understanding the audience's needs 27:14 Nicky talks about The Circuit Sales System 33:11 Gert discusses the importance of having a trusted advisor for clients 34:34 Where to connect with Nicky 35:25 End &nbsp; Resources:&nbsp; The Circuit Sales System -  &nbsp; Connect with Nicky Krawczyk: Website -  LinkedIn -    Connect with Gert Mellak: Website:  Email:

125 - Dashboard with Feliks

Gert Mellak

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