In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings, such as event-based tracking and predictive metrics.
 
Emil also outlines the steps nonprofits can take to optimize their websites for better conversions. He touches on additional integrations with Google Ads and Google BigQuery that can help organizations build on and store the data they’re getting through GA4.
 
In addition, we’ll look at GA4 through the lens of a few specific examples: How nonprofits can determine which communication channels are giving them the biggest bank for their buck, and how they can use GA4 to grow their email newsletter.

Boosting Your Fundraising Efforts with Google Analytics 4

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All in Good Time

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Stayin Busy

An uplifting and emotive electronic track featuring powerful synths and meloies. Perfect royalty free background music for your videos, commercials and projects. *Vocal version available with license purchase.

Lyrics:

I’ll pray for you into the blazing sun
I’ll burn for you I give my light
I’ll pray for you until the day is done
Though you did me wrong it’s right

I’ll pray for you until the day is done
Though you did me wrong it’s right

When love runs through the door, Kicks you down with it’s force
You can run for the hills, Or just stay on the course
When love runs on its course, It don’t care who it hurts
It’s up to you to decide, What the sorrow is worth

I’ll pray for you until the day is done
Though you did me wrong it’s right

When love runs through the door, Kicks you down with it’s force
You can run for the hills, Or just stay on the course
When love runs on its course, It don’t care who it hurts
It’s up to you to decide, What the sorrow is worth

I’ll pray for you until the day is done
Though you did me wrong it’s right

Skylight

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Go Beyond Fundraising, a podcast brought to you by the Allegiance Group + Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at https://teamallegiance.com/go-beyond-fundraising-podcast/

Boosting Your Fundraising Efforts with Google Analytics 4

Go Beyond Fundraising: The Podcast for Nonprofits

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