GA4 services providers help businesses in using this tool effectively by having vast knowledge and expertise in it. Thus, this blog will provide a closer look into GA4’s exciting features and advantages.

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Exciting Features Of GA4 That You Must Know

In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings, such as event-based tracking and predictive metrics.
 
Emil also outlines the steps nonprofits can take to optimize their websites for better conversions. He touches on additional integrations with Google Ads and Google BigQuery that can help organizations build on and store the data they’re getting through GA4.
 
In addition, we’ll look at GA4 through the lens of a few specific examples: How nonprofits can determine which communication channels are giving them the biggest bank for their buck, and how they can use GA4 to grow their email newsletter.

Boosting Your Fundraising Efforts with Google Analytics 4

A U R A.

LET ME HOLD YOU IN MY ARMS

UP AND DOWN

WELCOME TO THE HOUSE OF DANCE

TAKE OFF

The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset?
 
SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

2024 Hotelier Sentiment Study:
https://travelboommarketing.com/hotelier/

258 - Universal Analytics Sunset: Don't Lose Your Hotel's Data

Are you a K-12 marketing or communications professional looking to harness the power of data? This webinar is tailored just for you. Dive into the intricacies of Google Analytics 4 (GA4) and discover how to extract valuable insights that can shape your marcomm strategies and boost student engagement. This session will build on our prior GA4 webinars to help you learn to track essential metrics and apply data-driven tactics. Equip yourself with the tools to make impactful, data-informed decisions for your school or district.

Enrollment Insights Podcast

Getting Meaningful Data from Google Analytics 4 (GA4)

In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explore methodologies and functions that can make your data work better for you. https://blacktruckmedia.com/podcast/episode-76-measuring-seo-digital-marketing-success-in-ga4-with-brie-anderson/

[EP. 76] Measuring SEO Success In GA4 With Brie Anderson

Topic: The AI Analytics Revolution.
Dana DiTomaso discusses her childhood and professional journey (01:12), the difference between data and insights (16:36), her views on Google Analytics 4 [GA4] (22:02), the optimal cadence for marketing reporting (25:24), the AI-driven balance between what we can and what we should measure (27:44), the need for dedicated AI analytics tools (30:18), takeaways from attributing traffic to AI Search in GA4 (32:13), the relative value of top-, mid-, and bottom-funnel content (37:13), referral traffic from AI Search (38:37), the added value of AI in analytics (40:21), challenges with AI hallucinations (42:04), AI as an analytics assistant (44:25), and the future of marketing in the AI era (49:01).

Ep. 118 - Dana DiTomaso, Founder And CEO Of Marketing Insights Agency Analytics Playbook

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We drive growth for independent hoteliers

Conversations sur la perception. Christophe Lachnitt évoque leur parcours et leur vision de leur métier avec des personnalités de tous horizons dont l’activité a trait à la perception.
Superception Podcast - Conversations on perception. Christophe Lachnitt interviews influential figures from all walks of life whose work deals with perception. They share the lessons of their career experience and their vision of their profession.

A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher.

Listen to our podcasts shorts - BTW with BlackTruck Media
Listen to our full-length episodes - The Redirect Podcast

Go Beyond Fundraising, a podcast brought to you by the Allegiance Group + Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at https://teamallegiance.com/go-beyond-fundraising-podcast/

The Enrollment Insights podcast is a 20-40 minute conversation released twice monthly. Most enrollment management and marketing podcasts interview leaders and we hear about what they’ve done. I’m more interested with novel solutions to problems, or ways to make processes better for students. I’m curious about the questions that spark internal reflection and end up changing entire processes. Conversations will include those in and out of enrollment management and marketing as well as with those outside of education entirely. 

To summarize: I want to talk about the tangents: ideas that  seem outside of current feasibility and spark new ways of looking at data and strategy development.

All episodes and resources are available at niche.bz/podcast

New tracks tagged #GA4