91=1991.™
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REAL=Realize,Everybody Aint Loyal. 
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91REAL.


-Virginia Sh*t.

          New York based House Music label dedicated to keeping the real Underground House Vibe alive and well. Founded by veteran and pioneer NYC DJ and House Music producer Gene Veksler, better known as Gino Love. Gene officially entered the House scene in 1989 as a DJ and really hit the ground running with his ability to introduce new music, mixing and inventive writing and production technique that quickly made Gino Love a go to person when it came to Deep House, Hard House and Garage. In the mid 1990's Gene launched his first label and gained popularity among the heavy hitters and night clubs.
                Now, Gene teamed up with experienced A&Rs, artists and producers and his experience producing and publishing countless tracks on many labels worldwide to bring you Veksler Records. Among the labels many goals is keeping real House, Soulful House and Jazzy House a strong and eternal. To keep it real and give new artists a chance rise up as well as work with pioneers and veterans in the industry to keep the magic coming on stronger than ever.
                  With top notch productions and global distribution, we will keep it different and fresh, and bring the magic of Classic House flavor to the world. Many of us were here for decades to bring you The Real House Vibe forever. Enjoy and see you dancing!

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