Ken Schmidt is the visionary leader behind Harley-Davidson’s legendary turnaround and an expert in authentic leadership and customer loyalty.
Ken shares how shifting the business mindset and focusing on three key strategic questions can transform businesses from indistinct commodities to unforgettable brands. Drawing from decades of experience, his book Make Some Noise: The Unconventional Road to Dominance, and his acclaimed podcast Tailgating with Geniuses, Ken explains how to:
- Build deep, lasting loyalty by connecting with customers on a human level.
- Re-frame your approach to leadership for standout success.
- Apply lessons from Harley-Davidson’s iconic revival to your own organization.

Ken’s passion for helping businesses become dominant competitors shines through in this engaging conversation, packed with actionable insights and unconventional wisdom.

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How to Create Loyalty and Stay Competitive with Ken Schmidt of Harley Davidson

Grownlearn is a dynamic and insightful podcast that delves deep into the world of business model transformation. Hosted by seasoned professionals with a passion for innovation, the podcast features engaging interviews with the foremost experts in the field. Each episode invites listeners to explore the strategies, challenges, and successes of businesses that have undergone significant transformations. From disruptive startups to established enterprises, Grownlearn provides a platform for the best minds in the industry to share their experiences, insights, and lessons learned. Whether you're an entrepreneur, business leader, or simply intrigued by the ever-evolving landscape of business, Grownlearn delivers thought-provoking conversations that inspire and inform. Tune in to stay ahead of the curve and discover the keys to unlocking growth and success through transformative business models.