In this episode of GrownLearn, host Zorina Dimitrova sits down with Andrea Iorio — one of Brazil’s most sought-after keynote speakers and a global authority on digital transformation, leadership, and human behavior in the age of AI.

Andrea shares his groundbreaking approach to AI implementation, focusing not on the technology itself but on people, mindset, and ethics. Drawing from his roles as Head of Tinder Latin America and Chief Digital Officer at L’Oréal Brazil, he explains why most AI projects fail — and how leaders can build the skills and governance needed for long-term success.

Together, Zorina and Andrea explore:

Why AI success depends on human soft skills — not just data and algorithms

How to create a culture of adaptability, empathy, and curiosity in business

The three pillars of skill transformation from Andrea’s upcoming book Between You and AI

Why behavioral change, not technical training, drives digital transformation

Whether you’re a business leader, innovator, or lifelong learner, this conversation will challenge how you think about technology, leadership, and growth in the AI era.

Instagram : @aiorio_br

Linkedin : www.linkedin.com/in/andreaiorio/

Latest Book: https://www.amazon.com/Between-You-AI-Unlock-AI-Driven/dp/1394357982 
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How to Lead in the Age of AI – Andrea Iorio on Human Skills & the Future of Work

Grownlearn is a dynamic and insightful podcast that delves deep into the world of business model transformation. Hosted by seasoned professionals with a passion for innovation, the podcast features engaging interviews with the foremost experts in the field. Each episode invites listeners to explore the strategies, challenges, and successes of businesses that have undergone significant transformations. From disruptive startups to established enterprises, Grownlearn provides a platform for the best minds in the industry to share their experiences, insights, and lessons learned. Whether you're an entrepreneur, business leader, or simply intrigued by the ever-evolving landscape of business, Grownlearn delivers thought-provoking conversations that inspire and inform. Tune in to stay ahead of the curve and discover the keys to unlocking growth and success through transformative business models.

How to Lead in the Age of AI – Andrea Iorio on Human Skills & the Future of Work

Grownlearn Podcast