~15 years ago Aneela Idnani nearly committed suicide partly because she pulled out her hair and thought she was alone, ugly and not good enough. Hair pulling (trichotillomania) is part of a group of mental health conditions - Body Focused Repetitive Behaviors - that affect 1 in 20 Americans (~20M) who, like Aneela, are hurting in hiding.

Today Aneela has found purpose in this pain. Her company, HabitAware, empowers "Keen family" around the world to take control of hair pulling, as well as skin picking (dermatillomania), & nail biting. HabitAware's smart bracelet, Keen, is a TIME Magazine Best Invention and holds research grants from the NIH & NSF.

HabitAware’s patented technology recognizes & brings awareness to these restless hand movements with a gentle vibration. This "hug" on the wrist cues a moment of pause for healthy self care. With consistent practice, our "Keen family" is heightening awareness and retraining their brains. 

As mental health advocates its our goal to share BFRB stories and actionable tips to overcome to help raise awareness, education and understanding of these very common yet unknown conditions. 

We wish you love ♥️, strength 💪, & awareness 👀 on your BFRB recovery journey!

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