In Franchise: The Golden Arches in Black America, Marcia Chatelain explores how fast food restaurants saturated black neighborhoods and became, as well, a focal point in the development of “black capitalism.” To tell this story, she charts a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who―in the troubled years after King's assassination―believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to wither. 

 

Marcia Chatelain is a professor of history and African American studies at Georgetown University, and is a leading public voice on the history of race, education, and food culture. The author of South Side Girls, Chatelain lives in Washington, DC. Franchise was awarded the Pulitzer Prize in History and the Hagley Prize for the best book in business history.

Franchise: The Golden Arches in Black America with Marcia Chatelain

SPECIAL THANKS to my good friend, Australian new music trombonist extraordinaire, Simone de HAAN.

‘the Symphony Orchestra” 

some extinctions are sweet
see the saprophytic
symphony orchestra
where our much will have more 
is forever at war 
with the speed of sound
morbidly obese strip miner 
of the past with superb technique 
like the humble sex worker who 
mimics true love perfectly
sad swan-song of the beautiful
young conductor decomposer-in-chief 
baton hard sharp pointed erect
leading its troops straight into 
the motionless oblivion of moist muck
the happy food of hungry worms

IMAGE: An actual sign in SNAKE RIVER COUNTRY along the CANNABIS HIGHWAY, spectacular gravel mountain bike road from Richland to Huntington, OREGON

Franchise: The Golden Arches in Black America with Marcia Chatelain

Hagley Museum and Library

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