Paula A. de la Cruz-Fernández’s book Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850–1940 explores how the gender-specific cultures of sewing and embroidery shaped the US Singer Sewing Machine Company’s operations. Using the cases of Spain and Mexico, Fernandez details how the cultural, everyday realm of female use of sewing machines for family or business purposes influenced corporate organization and marketing strategy. In those places local agents, both men and women, developed and expanded Singer’s selling system such that this American-based multinational company assumed a domestic guise because of its focus on the private sphere of the home. In this way Fernandez genders the corporation, especially the intersection between feminine domesticity, commerce, and corporate strategy.  

Paula A. de la Cruz-Fernández is the Digital Editor of the Business History Conference and Digital Heritage Manager at the University of Florida. She received her Ph D in history from Florida International University in 2013.  

For more Hagley History Hangouts, and more information on the Center for the History of Business, Technology, & Society at the Hagley Museum & Library, visit us online at www.hagley.org.

Gendered Capitalism: Sewing Machines & Business in Mexico & Spain with Paula de la Cruz-Fernandez

In this episode, a new UN report urges immediate action to prevent famine in Gaza and the Sudan; world fisheries and aquaculture production reaches a new record high; and the Food Price Index slightly increased in May, driven by cereals and dairy prices. 

Producer: Ruki Inoshita, Heriberto Araujo, Flora Trouilloud
Presenter: Ruki Inoshita
Sound: Eric Deleu
Editorial supervision: Tszmei Ho
© FAO/Giulio Napolitano

FAO Brief - 17 June 2024

En este episodio, un informe de la ONU urge a tomar medidas para prevenir la hambruna en Gaza y Sudán, la producción pesquera y acuícola mundial alcanza un nivel sin precedentes, según un reporte de la FAO; y el Índice de Precios de los Alimentos aumentó ligeramente en mayo, impulsado por los cereales y los productos lácteos. 

Productores: Heriberto Araujo, Flora Trouilloud, Ruki Inoshita
Presentador: Heriberto Araujo
Sonido: Eric Deleu
Supervisión editorial: Tszmei Ho
© FAO/Giulio Napolitano

La FAO en minutos - 17 de junio de 2024

Dans cet épisode, un nouveau rapport des Nations Unies exhorte à une action immédiate pour prévenir la famine à Gaza et au Soudan; la production mondiale des pêches et de l'aquaculture atteint un nouveau record; et l'Indice des prix des produits alimentaires a légèrement augmenté en mai.  

Producteurs: Flora Trouilloud, Heriberto Araujo, Ruki Inoshita
Présentatrice: Flora Trouilloud
Son: Eric Deleu
Supervision éditoriale: Tszmei Ho
© FAO/Giulio Napolitano

La FAO en Bref - 17 juin 2024

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Gendered Capitalism: Sewing Machines & Business in Mexico & Spain with Paula de la Cruz-Fernandez

Hagley Museum and Library

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