Hagley Center program officer Gregory Hargreaves interviews Lara Freidenfelds about her research into the history of marketers’ and advertisers’ intense targeting of pregnant women, and its implications for early pregnancy loss. In support of her project, Freidenfelds, a historian of science, received a research grant from the Center for the History of Business, Technology, & Society.   

Pregnant women today face a barrage of advertising designed to lock-in brand loyalty during an emotionally and culturally sensitive time. The pressure to buy and consume and participate in the market may begin with the first hint of pregnancy. This was not always the case. Dr. Freidenfelds discovered that it took decades of deliberate effort to develop the techniques and infrastructures that pregnant women and new parents face today in American consumer culture. The story of one brand of baby bottle unlocked the fascinating tale. 

For more Hagley History Hangouts, and to learn more about the Center for the History of Business, Technology, & Society, visit us online at hagley.org.

The Myth of the Perfect Pregnancy: A History of Miscarriage in America with Lara Freidenfelds

SPECIAL THANKS to my good friend, Australian new music trombonist extraordinaire, Simone de HAAN.

‘the Symphony Orchestra” 

some extinctions are sweet
see the saprophytic
symphony orchestra
where our much will have more 
is forever at war 
with the speed of sound
morbidly obese strip miner 
of the past with superb technique 
like the humble sex worker who 
mimics true love perfectly
sad swan-song of the beautiful
young conductor decomposer-in-chief 
baton hard sharp pointed erect
leading its troops straight into 
the motionless oblivion of moist muck
the happy food of hungry worms

IMAGE: An actual sign in SNAKE RIVER COUNTRY along the CANNABIS HIGHWAY, spectacular gravel mountain bike road from Richland to Huntington, OREGON

The Myth of the Perfect Pregnancy: A History of Miscarriage in America with Lara Freidenfelds

Hagley Museum and Library

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