With numerous bands and 18 albums under his belt, LONNIE HAMMER’s drive, talent and determination has elevated him to major-league status within the music industry. During his illustrious career multi-talented drummer/singer/songwriter, Hammer has been a member and recording artist with the legendary rock band BLACK OAK ARKANSAS, EVERY MOTHER’S NIGHTMARE, JONAH 33, and CHOSEN and played for JACK RUSSELL’S GREAT WHITE. Never one to rest on his laurels and always with a few surprises up his sleeve, Hammer will have four (4) records released within the year. Underdog Heroes with BLACK OAK ARKANSAS, the vinyl release of GRIND by EMN, and two (2) with his new band HAMMER DOWN HARD, Total Annihilation and Madness Serves Me Well.

MEMPHIS, TN. Metal powerhouse HAMMER DOWN HARD are living up to their name and firing off their second record in just over a year, MADNESS SERVES ME WELL. The digital release is September 21, 2019, click here. MADNESS SERVES ME WELL is a superb collection of songs that expand Lonnie Hammer’s burgeoning reputation as a prolific songwriter and lyricist and cementing HAMMER DOWN HARD as one of the most essential modern rock acts in recent years. Recorded at CrossTrax Studio in Memphis, TN, the album was produced and co-written with Justin Rimer (Saving Abel, 12 Stones, Full Devil Jacket).

MADNESS SERVES ME WELL comes quickly off the heels of the band's hugely successful debut album Total Annihilation. HAMMER DOWN HARD’s aggressive new alternative metal draws listeners into dark soundscapes full of emotional catharsis. Featuring heavy metal’s aggressive sound with understandable hard-core delivery and intelligent, descriptive lyrics, HAMMER DOWN HARD brings something new and all their own to Hard Rock and Heavy Metal music listeners. Heavy enough for all metal fans the saw-toothed vocals and engaging lyrics paint the picture while the music physically grabs you and takes listeners on a euphoric ride. MADNESS SERVES ME WELL will be available in the CD and Digital formats.

The band’s first album, Total Annihilation debuted at #3 as the Most Added record on the Metal Contraband Chart and remained in the Heavy Top 40 for eight weeks. HAMMER DOWN HARD was voted Rockwired Magazine's Artist of the Month for August 2018 by the fans only weeks after their debut and was selected as one of the Top 20 New Bands That Rocked 2018. AXS exclusively premiered the “Total Annihilation” music video on January 3, 2019. “Total Annihilation” AXS Video Premiere link: http://www.axs.com/136290

Commenting on the new songs, lead vocalist Lonnie Hammer says, “I tried to challenge myself this time when it came to writing songs. I wanted to be heavier but not over the top, to have the hard-core aggression of metal but still stay fundamentally melodic. Songs where someone can grasp it, sing along and carry it in their head. I always want to grow as an artist-musically but even more so lyrically. I prefer to write about relevant, meaningful, relatable topics. I find myself drawn to descriptive lyrics with a poetic flow that are tangible enough for listeners to visualize the story.”

HAMMER DOWN HARD has played with Hinder, Ace Frehely, Skid Row, Autograph and will be performing with Bad Wolves, Papa Roach, Anthrax and Slipknot at Rockfest 2020 in addition to headlining the World Championship Hot Wing and Music Festival.

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