HATE exclusive premiere.
Full streaming of the EP soon on our HATE YouTube channel.

Support the label, buy it here:
https://primal-instinct.net/shop/soft-power

In Soft Power, Funk Assault turns their surgical precision toward the invisible forces that shape modern life - control not through force, but through aesthetics, etiquette, and algorithms. Across five tightly woven tracks, the duo dissects how obedience is engineered through desire, conformity, and digital seduction.

Artist: Funk Assault
Title: Soft Power
Label: Primal Instinct Rec.
Catalogue: PI09
Format: 12" Vinyl
Genre: Electronic
Style: #Techno
Release date: September 5, 2025

Mastering by Charles Accarisi
Artwork based on an idea by Cardle Design, made by Robert Radziejewski

Follow #FunkAssault here:
https://www.instagram.com/funkassault/

Follow #Chlär here:
https://soundcloud.com/chlaer
https://www.instagram.com/chlaer_/

Follow #Alarico here:
https://soundcloud.com/alarico_katana
https://www.instagram.com/alarico___/

From the sterile luxury of Aesthetics of Desire to the algorithmic exhibitionism of Like Me, Watch Me, and the chilling calm of Obedience Spa, this EP is a reflection on how control has evolved -smoother, quieter, but no less powerful. Soft Power invites listeners to dance, reflect, and perhaps notice the strings they didn’t know were there.

Tracklist:
A1	Aesthetics of Desire
A2	Like me, Watche Me 
B1	Normal Is Weapon
B2	Obedience Spa 
B3	Terms and Conditions 

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DISCLAIMER: All tracks are uploaded in a low quality for promotional purposes only and with buy links to respect label and artists.

CONTACT EMAIL: hatemusic1@gmail.com

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Soft Power

Terms and Conditions

Premiere: Funk Assault — Terms and Conditions [PI09]

From Detroit to Vancouver
for the general love of music ♥️

Matt McGuire, AKA Keylow, is a Detroit-born DJ and producer with a deep love for bass. He began his musical journey in the Detroit  scene and quickly found his passion in DJing and production. Keylow's style is fast, groovy, and bassy, influenced by trap and hip-hop.  His unique sound can be characterized as Detroit-Techno-Breaks-House. 


After immersing himself in the dance music scene and forming a duo, Keylow pursued a degree in Audio Engineering in London, Ontario. Armed with new skills, he started producing music across various genres, always seeking fresh sounds to incorporate into his sets.


Keylow's talent caught the attention of renowned Detroit techno legend Justin James, leading to opportunities like playing at album release parties. He opened shows for esteemed artists such as G-rex, The Killabits, and Grandtheft, leaving a lasting impression in the underground music scene.


In search of new inspiration and a more bass-influenced sound, Keylow made the bold move to Vancouver, British Columbia. Surrounded by a thriving music community, he refined his productions, blending elements from his past experiences.


Currently based in Vancouver, Keylow continues to evolve his craft and explore new musical territories. He is dedicated to producing fresh tunes and is preparing to release his latest creations. Alongside his music career, Keylow also contributes his expertise in audio engineering to the community that has supported him. With his unwavering passion and determination, Keylow is poised to make a lasting impact on the music industry, one bass-heavy track at a time.




HATE promotes the best electronic, techno-oriented releases.

HATE on Soundcloud is all about exclusive Podcast Series & Premieres Cycle.

Mix series, born in October 2016, includes works from artists who are involved in the development of our channel and provide the tone of HATE Collective for a long time. Past records from them you can find on our YouTube channel.

After only one year from its birth, HATE podcast series was mentioned by Telekom Electronic Beats as one of "10 Techno Podcasts Every Techno Head Should Know": http://www.electronicbeats.net/the-feed/10-techno-podcasts-every-techno-head-hear/
 
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Electronic Music Producer / DJ based in Dubai.