Beyond the Hype For Building Ethical B2B Influencer Strategies By Danielle Wiley

As healthcare technology leaders navigate an increasingly crowded digital landscape, the temptation to leverage influencer marketing for B2B reach is growing. However, healthcare's unique regulatory environment and trust requirements demand a fundamentally different approach. Join Megan Antonelli as she reconnects with fellow Vassar alumna Danielle Wiley, founder and CEO of Sway Group, to explore why most sponsored content fails healthcare organizations and how to build authentic, compliant influencer partnerships that drive real clinical adoption and stakeholder trust in our post-platform world.
   • Build authentic influencer partnerships based on genuine product experience to create content that actually drives B2B conversions.
   • Shift from platform-dependent strategies to owned media relationships as social algorithms become increasingly unpredictable.
   • Focus on long-term brand advocacy over transactional sponsored posts to maximize ROI in professional service markets.
   • Leverage LinkedIn's professional network strategically by partnering with industry experts rather than chasing generic engagement metrics.

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Digital Health Talks: Beyond the Hype For Building Ethical B2B Influencer Strategies

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Healthcare NOW Radio and Podcast Network offers discussions on the latest developments and trends impacting the industry including: health tech, health IT, healthcare innovation, healthcare policy, healthcare data security, telehealth, interoperability, biotech, med tech, value-based care, pharma, healthcare compliance, and much more. Shows are hosted by industry thought leaders. Guests are a "who's who" across the healthcare spectrum.  The listening audience is predominantly physician and hospital-based, and the healthcare industry at large.

Digital Health Talks: Beyond the Hype For Building Ethical B2B Influencer Strategies

Healthcare NOW Radio Podcast Network