In episode 12 of How It’s Tested, Eden Full Goh is joined by Daniel Johnson of Branch to explore the complexities of mobile deep linking and its critical role in the ever-evolving MarTech landscape. They cover real-world case studies from Spotify and Adobe, offering a deep look into how companies are leveraging Branch's technology to solve linking challenges. Tune in for insights into the future of mobile marketing.

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How It's Tested - Ep. #12, Mobile Deep Linking with Daniel Johnson of Branch

Heavybit is the leading early-stage investor in enterprise infrastructure. Since 2013, we've helped launch and scale visionary technical startups—from DevSecOps and feature flagging to AI code generation and beyond. We go hands-on from day 0, backing founders as they turn code into companies and build the future of software from the bottom up to the top down.