This is the audio from the SXSW Interactive 2016 panel "Stay True to Your Craft and Online Brand" with speakers Helen Todd, Martin Waxman, Jey Van-Sharp, and James Burns.

Finding your craft can be daunting. Once you’ve found and mastered it, communicating it online can be even more overwhelming. In a world with endless connectivity and possibilities, it’s easy to lose sight of the bigger picture: staying true to your craft online and off.

Discover how to you tell your story in a way that truly expresses who you are and what you do AND helps you stand out in a crowded marketplace of ideas and innovations.

Our panelists, from fashion, film, PR and tech, will share strategies to build your personal brand and social currency. Whether you’re doing what you love or thinking of a career change to align with it, join us and be inspired to stay true to your craft.

For the SXSW description, visit http://bit.ly/SXSWTrueCraft 