In 1998, pianist and composer Bruno Sanfilippo, along with his wife Ximena Contreras, established their own record label, ad21, as a haven for their creative expression. Since then, ad21 has released over 30 solo and collaborative albums in digital and physical formats, solidifying its position as a cornerstone of the neoclassical music scene.
In 2024, ad21 embarked on an ambitious new venture by opening its doors to pianists worldwide, broadening its platform and artistic outreach. Collaborating with Javier Guglielmi, ad21 aims to foster a record label specializing in neoclassical music, with a particular focus on solo piano performances.
Their vision for ad21 is to create a nurturing environment where artists can discover a supportive community and access the resources necessary to maximize their musical potential. 

Stay tuned for upcoming big news. Demos are welcome.

Dan Devoted is the creative identity of a London-based composer and producer whose music blends ethereal soundscapes with driving rhythms and introspective themes. Rooted in a mix of ambient textures, indie pop, and cinematic sound design, Dan Devoted crafts immersive musical experiences that evoke a sense of adventure and reflection.

Having toured with Biig Piig as a key part of the journey, Dan’s musical path has allowed for a wide range of influences and experiences that shape an evolving sound. Contributions to major campaigns, including piano compositions for Samsung’s Olympic campaign, highlight versatility and the ability to seamlessly transition between the commercial and artistic realms.

With a sound that’s ever-evolving, Dan Devoted continues to push creative boundaries, inviting audiences to explore the beauty in both the expected and the unexpected.

HEMSING enjoys composing and drawing inspiration from various music genres. With his solo work, he successfully navigates a seamless blend of contemporary neoclassic and experimental ambience music. As a live keyboardist and pianist, HEMSING regularly performs with bands, such as his Jazz Trio Nu Jazz Avenue and collaborates with singers at numerous concerts and festivals.

»For me, music has always been about the live experience. Nothing beats a good concert. It's all about that one special moment between the artist and the audience – a connection that feels deeply personal. This experience is worth more than any click on a video or stream.«
It took some time for him to finally release solo music, as he had always been involved in group or band contexts. However, the release and success of his first single, Felt, gave him the confidence to continue. His fifth single called, Stiller, even made it onto Nils Frahm‘s official Piano Day playlist.

In March 2024, HEMSING moved to Paris, where he is exploring new opportunities to perform live and connect with the local music scene. In the meantime, he continues his solo work. Plans for concerts and more electronic songs are becoming increasingly concrete. There is so much more to come.

Composer in London, published by Universal Edition, Vienna (link to my sheet music page is below). Composes classical/neoclassical and crossover musics that mixes both. Associate Soundhub composer of the London Symphony Orchestra till July 2023. He gained 4 composition awards in 2021-22 - in Italy, Vienna, Serbia, and UK. He has had professional performances from Kevin Bowyer, Nicola Meecham, Francesca Massey, the Paddington Trio.
 He is prolific, and has written many pieces, including for orchestra, piano, organ, and chamber ensemble. 
PROFESSIONAL ENQUIRIES: gnharris2@gmail.com

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