Welcome to the first episode of ‘Heureka - The Insights podcast’ by Thelightbulb.

We kick off the podcast series with Priya Lobo, CEO of Ormax Compass - a leading name in the consumer understanding and brand positioning space in India. Priya has spent over 28 years with Ormax in the art of understanding consumers and representing them in the boardroom. Amongst the very many hats she wears, Priya is also a Mom & Kids expert and a Behaviour Specialist. She is an active ESOMAR India Representative and former Managing Committee Member of Market Research Society of India (MRSI).

In the podcast, Priya shares some interesting tips, her thoughts and experiences on consumer insights with Ritu Srivastava (Co-founder, Thelightbulb).

Listen to the complete podcast and share it with your network now.

Episode #1: Priya Lobo with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)

In this episode, we host Rajesh Chakrabarti, Executive Director at Nielsen. Rajesh is a marketing professional with a demonstrated history of working in the information technology and services industry. He is adept in marketing, analytical skills and product marketing.
In his current role at Neilsen, Rajesh is leading Custom Research and MAA in India as Executive Director. Before this, he has worked with The World Bank, Reliance Capital, DCB Bank, UTV, and Radio City to innovate their marketing and research operations.
In the podcast, Rajesh shares some interesting tips, her thoughts and experiences on consumer insights with Ritu Srivastava (Co-founder, Thelightbulb).

Listen to the complete podcast and share it with your network now.

Episode #2: Rajesh Chakrabarti with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)

About the guest: David M. Schneer
As the co-founder and CEO of Merrill Research, David is helping companies bring new ideas and products to the market. Through a creative blend of multi-methodological research approaches, he is enabling brands to hone their strategic communications (e.g., advertising, branding, logos, etc.) so they can understand and reach their target audiences.
David has industry experience of over 50 years, of which more than three decades have been with Merrill Research. Along with that, he is also a body language expert.

Follow David on LinkedIn: https://www.linkedin.com/in/schneer1merrillresearch/

Read David's blog on AI-Based Fault Tolerant Qualitative Research: https://bit.ly/45zPUMt

To know more about Merrill Research: https://merrillresearch.com/

To know more about Thelightbulb: https://thelightbulb.ai/

Episode #3: David M. Schneer with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)

Welcome to the 4th episode of Heureka - The Insights Podcast. Today our guest is Natasha Hritzuk (VP Consumer Insights, Warner Bros. Discovery).

Natasha Hritzuk is a seasoned professional in consumer insights. She currently serves as the Vice President of Consumer Insights at WarnerMedia, a leading media and entertainment company, before which she has worked with Microsoft Advertising and General Mills.

With extensive experience in market research and consumer behavior analysis, Natasha has established herself as a strategic thinker and a results-driven leader. Her expertise in understanding consumer trends and preferences has helped to shape WarnerMedia’s approach to creating and delivering engaging content.

Ep #4: Natasha Hritzuk with Ritu Srivastava (Heureka: The Insights Podcast by Thelightbulb)

Unveiling the Secrets of B2B Sales and Marketing Growth with David Ellis
The 5th episode of Heureka: The Insights Podcast is live now.

In this enlightening episode, we had the honor of hosting an exceptional guest, David Ellis, the visionary Founder of Terang & beetu.be.  With a wealth of experience in the realm of B2B sales and marketing, David takes us on a captivating journey through the dynamic landscape of business growth with the host - Ritu Srivastava (CEO & Co-founder, Thelightbulb.ai).

As the business world continues to evolve at a rapid pace, understanding the nuances of growth, marketing, and sales has become more crucial than ever. David effortlessly demystifies these intricate domains, shedding light on the key differentiators and how they intertwine to create the recipe for success.

Managing a single startup can be a challenging feat in itself, but David's entrepreneurial spirit has driven him to masterfully steer not one but two different startups. Join us as he shares his invaluable insights into the art of juggling multiple ventures, revealing the strategies he employs to ensure each startup thrives and prospers.

Finding the right market message is an art that can propel businesses to unparalleled heights. David leaves no stone unturned as he unveils his tried-and-tested process for crafting the perfect market message that resonates with target audiences, driving engagement and fueling growth.

Whether you're an aspiring entrepreneur, seasoned professional, or an enthusiast keen to glean insights from industry trailblazers, this episode promises to be a treasure trove of knowledge and inspiration.

Listen to this captivating conversation with David Ellis and get ready to unlock the secrets behind B2B sales and marketing growth!