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HiPNOTT Records was founded in 2009 by hip hop blogger Kevin Nottingham (of KevinNottingham.com) in an effort to release good music by artists that deserve to be heard. This is the first instance of a hip hop blogger branching out to form an independent label.

HiPNOTT Records’ goal is to continuously build their artists’ resumes and consistently develop an image that hip hop will have no choice but to admire. With Kevin Nottingham at the helm, a man who certainly respects the past, present, and future of the genre, it is hard to deny the capability of reaching these goals amongst others.

Crank is an award winning British Comedian and DeeJay. He's starred in a number of TV and web shows aired around the world as well as being featured in a number of viral videos and two best selling apps. Best known as the host of the chart topping Underground Hip-Hop radio show The Platform and the co-creator/star of the award winning reality series CrankItUp!.

Mellow Orange is a lifestyle brand, supported by collective individuals who shares parallel interests in music and other art mediums. We cultivate the brand, the culture and the community. 

For inquires, please visit melloworange.com.

For the Culture
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25 Year old music and Hip Hop artist from philly. Has so many styles that it is impossible to put him in a box. Mad Squablz has been recognized in NYC for winning a UMA award. He has also been crowned the champion of the 2016 Teambackpack Mission Underground out of 650 emcees.

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