We are Hybris, a modern music label & publisher based in Stockholm, Malmö& Hong Kong. We’ve been around since 2004, releasing many of the most celebrated pop artists in our corner of the world. We’re always in transition, always pushing forward; challenging our ideas of what great pop music is. 
So, wherever you are, whatever take you have on pop – we’re sure you you will find many delights in our catalog.

Ida Boija is a Swedish artist and songwriter born and raised in Örnsköldsvik. Already at an early age she began to sing and perform in a choir. She could spend thousands of hours in her room making songs on her synth, which she then recorded on cassette tape and gave to her dad as a Christmas present. After high school, Ida moved to Stockholm where she performed in theater, wrote poetry, sang in rock bands and continued to look for her way of expressing herself. Eventually she ended up in Umeå and in 2008 started writing music under her own name. In 2015, she released her first single "In i Märgen” (Into the Marrow) closely followed by the EP "I Rörelse” (In Movement, 2016). She has also released the single ”Attraktion” (Attraction) in 2022 and the single ”Snart faller alla löv” (Soon All The Leaves Will Fall) in 2023, wich both to be released from the upcoming album.
 
Ida Boija’s music calls back to 1970’s Sweden but lives so much in the present – alive, relevant, and important. Her music deals with feminism, human rights, and the challenges youth and adults on the NPF spectrum face in today’s society. She sings from the heart and pulls yours out while she’s at it. In 2018 she toured China with Halm, Slowfox and Hilda Heller as part of the project "On the mend" to raise money for cancer research.
 
Ida Boija has always had a strong drive to stand up for injustices and get involved in important issues. She has a son with an NPF diagnosis and received an ADHD diagnosis as an adult herself, which has made her strongly involved in this particular issue. She gives lectures, writes songs and articles about NPF to spread more knowledge on the subject. The song “Andra sidan” (Other Side, 2017) is about the challenges that exist for children who grow up with a diagnosis.

Border Music is Sweden leading independent music distributor. We work with both domestic and international labels. 
Contact us at: info@border.se

From Stockholm, Sweden. 


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