In our most recent Creative Confidence Series chat, IDEO managing director and Human-Centered Service Design instructor Melanie Bell-Mayeda and IDEO U’s Coe Leta Stafford shared stories and tips about how to use service design to bring more meaningful experiences to customers and organizations.

Melanie is a Partner and Managing Director at IDEO San Francisco. She’s responsible for helping lead the firm's design for change work, which focuses on helping organizations and leaders realize their creative potential. In over a decade at IDEO, she’s played several roles leading different areas of the business, including those where design is bringing value to new and emerging markets. Her client portfolio includes the North Face, Gaiam, Citibank, Chase, and T-Mobile. Melanie is a Harvard College and Harvard Business School alumna.

Learn more from IDEO Designers and get hands-on practice alongside a global community in our new Human-Centered Service Design online course: https://ideo.to/i3eOXd

Creative Confidence Series

3 Ways to Design Better Service Experiences

IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, Head of New Ventures at IDEO, the podcast brings a human-centered lens to the complexities of making more courageous futures.

Discover more at IDEOU.com.