In this episode of our Creative Confidence Series, Joe Gerber, Managing Director of IDEO’s CoLab, talks about how to connect the dots between a vision of the future and a business that can make that vision a reality. Joe shares how the team at CoLab are using design fiction and cross-organizational stakeholder collaboration to uncover meaningful innovation and launch new ventures in the world of emerging technology, the Circular Economy, and more.

Whether you work in the field of innovation, you’re an entrepreneur with a startup, or you have an idea for a business that you’re ready to explore, using the principles of design fiction and cross-organizational collaboration can help. Check out our 5-week business design course to go deeper on testing and prototyping different aspects of a new business: https://ideo.to/xRZl6p

Creative Confidence Series

Bridging the Gap Between the Future and Business Reality: Joe Gerber

I have realized I have already forgotten it ♾️nce

IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, Head of New Ventures at IDEO, the podcast brings a human-centered lens to the complexities of making more courageous futures.

Discover more at IDEOU.com.

Moe and Jenna Abdou interview a highly influential roster of founders, venture capitalists, CEO’s, master thinkers, bestselling authors, academic minds, and creatives to deconstruct the hidden insights that only those who are building breakthrough ventures can reveal.  For ten years now, 33voices has engaged closely with founders, senior executives and company builders to identify interesting & pressing challenges that give rise to thoughtful dialogue with contributors who not only think differently, but who represent the frontiers of knowledge in business, culture and lifestyle.

Bridging the Gap Between the Future and Business Reality: Joe Gerber

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