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Listen to an excerpt of Ken Kocienda's CREATIVE SELECTION audiobook, read by the author.

An insider's account of Apple's creative process during the golden years of Steve Jobs. 

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board.  

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. 

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation - inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy - and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows listeners how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

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Creative Selection by Ken Kocienda | Introduction

What do you want to change? IDEO Partner Bryan Walker introduces  "change journeys" and takes us through an exercise to understand what type of journey you are on. Bryan shares change examples from Ford, Marriott, the Gates Foundation and more to help illustrate how to go about change.

Change Journeys: What Change Are You Working On?

IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, Head of New Ventures at IDEO, the podcast brings a human-centered lens to the complexities of making more courageous futures.

Discover more at IDEOU.com.

Change Journeys: What Change Are You Working On?

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