Great products and services are driven by great product strategy. But too often we get stuck in the strategy part of product strategy, failing to get tangible enough to make insight-driven decisions about our roadmaps. 

In this episode of the Creative Confidence Podcast, we speak with YC Sun, Design Director at IDEO. He shares common challenges for leaders when it comes to product strategy, the keys to building great product strategy, tips and tools for getting tangible with your product strategy, and how to navigate decision trade offs.

Creative Confidence Series

Creating Impactful Products: YC Sun

IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, Head of New Ventures at IDEO, the podcast brings a human-centered lens to the complexities of making more courageous futures.

Discover more at IDEOU.com.

Creating Impactful Products: YC Sun

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