At its worst, friction can be a destructive force in an organization. Friction can undermine productivity and innovation, create inefficiency, and even chip away at our energy and enthusiasm for work. 

But what if friction could be reframed as something positive—something that makes the right things, like joy, productivity, and creative thinking, easier?

Learn how great leaders use friction to make the right things easier and the wrong things harder with Bob Sutton, organizational psychologist and New York Times best selling author.

Creative Confidence Series

How Great Leaders Use Friction: Bob Sutton

IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, Head of New Ventures at IDEO, the podcast brings a human-centered lens to the complexities of making more courageous futures.

Discover more at IDEOU.com.

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How Great Leaders Use Friction: Bob Sutton

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