In the 21st episode, Prof. Shainesh, discusses his coauthored classic marketing management book with Professor Philip Kotler, Kevin Keller, Alexander Chernev, and Jagdish Sheth. The book is regarded as the bible of marketing, the book talks about the disruptions in industries and business models due to digitalization globalization, growth in eCommerce, digital communication, the impact of social media, and the widespread use of data analytics and artificial intelligence. The talk gives insights into the various aspects of digital marketing, from its evolution to the way forward.

Episode 21: Prof. G Shainesh discusses Marketing insights & disruptions in Business Models

Episode 21 - Prof. G Shainesh discusses Marketing insights & disruptions in Business Models

The Communications Office and Student Media Cell of IIM Bangalore present the IIMB Podcast Series, a platform to discuss the latest business, economic, management, and social issues. The podcasts will witness IIM Bangalore fraternity, including but not limited to the faculty members, students, and alumni, provide their insights and perspectives on the topics and issues surrounding us.

Episode 21 - Prof. G Shainesh discusses Marketing insights & disruptions in Business Models

The IIMB Podcast