Name: imager. Custom - RTE 2fm by imager.
Duration: 1 min 28 s
Description: "Linking up with imager. Custom has offered RTE 2fm the chance to create some truly unique sounding imaging - the guys at imager Custom are creating some really great stuff!" - Shane Freeman, Creative Audio Manager

When you’re aiming to energise your playlist while connecting your brand to top songs, consider the use of power intros! Sky Radio in the Netherlands received these branded hit songs.


Power intros are memorable

“Power intros are excellent tools to claim your ‘A’ category songs as a part of your station’s brand”, Thomas Giger of PURE Jingles explains. “Distinctive branded intros that have been repeated often enough will stick in people’s minds. Chances are they will associate that great-testing song with you.”

This strategic branding value can also translate into ratings: “Hearing the normal version of that song, even on another station, listeners who know your power intro will often hum YOUR station name along the melody of your branded version. It’s one of those miracles of audio branding! Sung melodies are memorable, research shows.”


Branded intros work everywhere

“In diary-measured, recall-based markets, your station can get extra listening credits as people may THINK they’ve been listening to you - while it may actually could have been a competitor. Especially when the other station doesn’t have their own power intro version or doesn’t precede the song with imaging.”

Branded intros also add value to PPM-market radio: “Power intros are contributing to higher top-of-mind positioning. And just as important: they’re flow-friendly. Dropping the imaging on the song, instead of in between two songs, helps to achieve forward momentum. Short jingle cuts work well too, especially in front of ‘no-intro’ songs.”

Sky Radio - The Netherlands | Demo II

“The new summer jingles are spot on - bringing the ultimate summer vibes to Sky Radio!"

Your new summer sound for 'Your Summer Station' is on air now!☀️

Wisebuddah Sky Radio Summer 2022

CAPITAL XTRA HAS A FRESH NEW SONIC IDENTITY FROM ONTHESLY.
In summer 2022, we developed a new sonic logo for Capital Xtra, bringing new power and musicality to the core on-air branding.

Seamlessly infused by Global’s team of sound designers right across the sound of the station to deliver a whole new audio brand sound for the hip hop and r’n’b network.

Capital Xtra's New Sonic Identity - Summer 2022

"Linking up with imager. Custom has offered RTE 2fm the chance to create some truly unique sounding imaging - the guys at imager Custom are creating some really great stuff!" - Shane Freeman, Creative Audio Manager

Get imager. Custom

imager. Custom - RTE 2fm

3FM - IDS - 2022 by Top Format Productions

BBC Radio 1 - Power Intros - Summer 2022

imager. Custom - BBC Radio 1 - Nov 2022

QMUSIC IMAGING | POWERINTROS & PROMOS '22 - 02

WEEKENDS SOUND EVEN BETTER ON NRK MP3

The hit music station of Norway’s public broadcaster took delivery of a new PURE Jingles package to make it feel like the weekend never ends!
Featuring both national and international repertoire, NRK mP3 is one of the country’s most beloved Top 40s. Christer Johan Pettersen-Dahl, NRK’s Editor-in-Chief for both (Hot AC) P3 and its young sibling mP3, explains the specific purpose of the package:

“Compared to the rest of the week, our weekends have shorter links and more flow. We needed a musically-focused package, incorporating our famous slogan Helgen er Best med Alltid Musikk, which means: Weekends are Best with Always Music.”


Pushing limits & enhancing creativity

“Our hosts are craving imaging that always pushes their limits and makes them even more creative from link to link. PURE Jingles promised and has delivered an awesome package that perfectly fits. It’s really great for our format.”

“PURE suggested cool ad-libs that really took the package up a notch in addition to the ‘tuned’ VO that we desired in the production. For the listener, the package marks the start of the weekend, and reminds them that NRK mP3 is the place to hang out!”

NRK mP3 - Norway | Demo

538 IMAGING HIGHLIGHTS 2023

Radio 538 - Keyzzzz 2020

Your brand-new radio imaging production service.

Cut through the noise.

imager. Custom - RTE 2fm

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