All The Way Up







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IG iam_o.d._diggins



Raised solely by his mother until he left home at 15, the young genius always had a healthy obsession with music despite his unhealthy family life. But pain often breeds great passion and fuels purpose. It was the creative process of composing music that made being poor, dropping out of high school and enduring multiple jail stints sufferable, which stimulated his hope when the world looked hopeless. It was also the storied career of Tupac that contributed to his professional development. As a result of Pac’s inspiration, he chose to use his birth name in part as his stage moniker, preferring to build on his own character versus emulating one “I wanted to be true in every aspect of my music including my name,” explains Joey. “I just wanted to be myself and I feel like your name reflects the type of music you make.”

Pretty Boy Hef is an up and coming artist, creator, and producer out of Atlanta, Ga. 

Hef was able to build his musical talents by putting himself through music school, ultimately adding production and engineering to his arsenal. Which later helped him find his true sound. 

It would not be surprising to see his drive and determination reach chart topping success in the music industry. His current accolades include placements on MTV, BET, & Music Choice. 

This young artist continues to prove his capabilities through each record he puts out. Hef feels if he wants to stand a chance in the industry he needs to stand out, stay relevant, and stay true to who he is.

Real lyfe music is wHat I strive so what is fake is really considered uncivilized..A tHriving yet natural type of guy if yhu all ask me certainly. 

All The Way Up

Just Joey