C-ERA LEONE born Cierra La’Star on July 2nd, 1987 in Portland, OR raised in Memphis, TN started her long journey within the music industry as a recording artist at the tender age of 11yrs old. The signing of her first record deal at the age of 14 opened many doors and exposed C-era to the inner workings of the music industry at a very early age. During her contractual period with Laroug Guillotine, C-era was involved with and worked alongside projects for most of the most noted people from Memphis, TN and in the Music Industry at that time. This list of people includes La’Chat(recording artist formally of Grammy Award Winning Three Six Mafia), Kia Shyne(recording artist & producer formally of Universal Records &co-CEO with rapper/CEO Jack Frost of Rap Hustlaz), Justin Timberlake(recording artist formally of NSYNC-JIVE records), Brandy Rayana Norwood- known professionally as Brandy(singer-songwriter, producer, actress, and dancer Atlantic Records), Jonathan Richmond-known professionally as Jon Rych(Angie Stones Producer, industry keyboardist & singer songwriter) and G. Wallace( formally A&R Director / Def Jam South). Being surrounded by these individuals gave C-era a front row seat to the business side of the industry. It taught her the importance of building relationships within the industry, loyalty, and most important sales ability. C-era began giving detailed ideas and plans to the CEO over the label on how to market the label as a whole and each signed artist’s project individually. Given her age at the time the CEO was a bit skeptical about financially bagging her ideas. He soon decided to go with C-era’s ideas and plans for the label due to the fact that each plan she submitted not only took care of its own start-up capital but also increased product sales and publicity over 75% more than what the record company at the time was bringing in. Amazed by C-era’s plans he assigned her as the promotional manager over the label. At this time C-era was only 15yrs old. Two years later, at the end of her contract 17yr C-era Leone decided to not resign with Laroug Guillotine due to unknown issues and made a vow to learn as much about marketing and promotion to insure longevity for her career within the industry. Two years later, C-era(age 19) decided to start her own marketing, promotions, and model management company in a small apartment in Memphis, TN. C-era immediately grasped the attention of many small business owners, underground labels and artists, models, and startup companies locally in Memphis, TN by implementing different marketing strategies online to gain familiarity in her area. One year after starting La’Eras Marketing and Promotion C-era bought out another local company heartthrob graphic and web design. A year after that C-era was contacted by the Owner of Speaker-rrr-Freak Entertainment, a local corporation housing many different businesses within the entertainment industry. C-era was offered the position of a Director over marketing/promotions, given a chair on the corporations board, and given a percentage off of the company’s total income in addition to payment per event she set up for the company. C-era stuck with the company for two years however, she resigned after many of her marketing plans were not implemented due to the decisions of the CEO and she projected a nose dive within the company. The month she resigned C-era (age 23) was hired as an intern for C.T.E (Young Jeezys Label: corporate thug entertainment) DJ Fahrenheit and Hot 247.net’s nationwide talent showcase titled “MAKING THE NEXT HIT”. As an intern the company gave C-era two weeks to see what she could do in Memphis, TN to assist the showcase and make it bigger. C-era implemented a marketing plan and by the given deadline blew the managers and CEO’s away. By the end of a nation-wide tour, C-era was given Top Promoter in the United States Award and offered a position to work with the showcase the next season.  She decided to pursue other options. By this time C-era was living in Atlanta, GA were she’d was contacted by Marketing Minded Individuals, a marketing company in Atlanta, GA and offered a position as a marketing specialist assigned help design a new marketing plan for Black Shire (former background singers for the Artist Formally known as Prince). After her first talk with the clients C-era was given the job to complete and create the entire marketing plan for the duet in which she completed to the likeness of management. Her marketing techniques not only provided a immediate projection of revenue and growth within the first, targeted in depth all areas of promotion and marketing from online to ground, but also implemented innovation and scientifically research reasons and strategies that would insure the groups success. The same year C-era (age 24) landed the attention of a company TEMP MUSIC MANAGEMENT and presented a marketing strategy to the owner which not only gave artist and producers great opportunities but aided in well needed branding for his company. C-era was instantly given position as a program director and Marketing director over the new program and has actively been working alongside A&R representatives, VP’s and Presidents from companies such as ROCNATION (Omar Grant Director of A&R), The Island Def Jam (Lenny Santiago SR Director of A&R), Shady Records (Riggs Morales A&R), and Bad Boy (Conrad Dimenche V.P over A&R), through her association with Scoe Walker. In addition to these many accomplishments and relationships C-era has landed throughout her Career in the entertainment industry C-era also sits on the board of Directors over marketing for Micah the non-profit organization based in Memphis, TN and is currently working with Joy Records (gospel record label) as a marketing specialist. Currently Joy records is in a negotiation period with DefJam Records and Sony Records for major deals and it is no secret that C-era Leones marketing plans have a lot to do with sealing the deals. C-era Leone has so far left a very impressive track record within the entertainment industry and it was recently noted through a source who wishes to remain undisclosed however one of the most powerful men in the music industry that C-era Leone will be one the most powerful and influential women in the entertainment industry before the end of her career.

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