Alex Jensen talks with Thomas Sommer, CFO of SG Entertainment about investing in NFTs.

As many know, HYBE the management company behind BTS invested in Dunamu the operator of Upbit with the goal to releasing BTS-branded NFTS. This move was condemned by many in the Army (BTS fan organization) due to the high carbon footprint, which was seen as contradictory to the band’s pro-environment stance. 

Since then, however, other Kpop management companies such as YG Entertainment, SM Entertainment. Fantagio, Abyss and now JYP Entertainment have all announced interest in releasing artist-themed or branded NFTs. 

Thomas and Alex describe the why and the how of this trend. As well as looking into what exactly you are buying when you invest in an NFT. 

They also discuss the various ways in which you can protect yourself when investing. 

Today’s episode is brought to you by the Innovation Center Denmark, Seoul Office. Creating innovation and business opportunities and build up relations between Korean and Danish R&D intensive companies, research institutes and universities.

NFTs as a New Revenue Model for Korean Artists and Investors

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