Claims about what might improve or harm our health are everywhere, and most of these are not reliable. This results in poorly informed choices, people suffering unnecessarily and hundreds of billions of dollars being wasted every year.

Our team has decades of shared experience in public health, design, education, technology and communications. Our solution is two-fold. First, we enable people to recognize reliable claims. Second, we give people access to reliable evidence.

Our end goal is for every decision that impacts our health, the health of our communities and the health of our environment, to be informed by the best evidence, so we take better care of ourselves, each other, and the planet.

Informed Health Choices project is following