Innovation Crush

Kelly Vaught is the Chief Marketing Officer of Becore, a highly creative, talented and multi pronged experiential marketing agency.  What began in a friend's garage has grown in to a Cannes-Lions award winning marketing team of over 30 individuals, with clients ranging from Redbull to xBox to Sonos, Target and even their own in-house craft brewery.    On IC, Kelly shares how to "Be Core" in youth marketing through authentic and highly creative consumer engagements, setting parameters and limits for business clients, and assembling a team of wildly creative marketers inclusive of guitarists, artists, and even former Disney characters.  features guest host Diana Williams.

www.becore.com
www.twitter.com/becoreLA

#15: Kelly Vaught - Capturing Youth Culture

Director Joel Zwick and and producer Steve Sunshine are legends in the entertainment business.  Classic storytellers, the two have helmed legendary projects ranging from Laverne & Shirley, to Webster, Full House, My Big Fat Greek Wedding, EXTRA, Mork and Mindy, Shake It Up!, and more, touching over 1000 episodes of television and dozens of films in their careers.  On Innovation Crush, the hilarious duo discuss undying principles of storytelling, building relationships, how audiences have changed. Plus they give us an exclusive breakdown of Serrano, their new hitman musical which they are crowdfunding via Indiegogo. See their project here:   igg.me/at/SerranoTheMusical

#51: Name Dropping, Networking, and Crowdfunding

Innovation Crush host, Chris Denson, breaks down 5 points of innovation; pulling anecdotes and stories from previous episodes and building takeaways for how to apply innovation principles and theory to your own Crush Culture.

1.)  Curiosity & Exploration
2.)  Say Yes to the Yes
3.)  Diverse Perspectives
4.)  Creating Happiness
5.)  User Experience

#85:  Crush Culture - 5 Points of Innovation (Vol 1)

"Innovation to me is... terrifying."  

Damian Kulash is best known as the front man of super genius creative musical group, OK Go.  As the grandson of the inventor of the fish stick (real talk), it's no surprise that many of the inventive genes he comes from manifest themselves in his group's whimsical and audacious creative exploits.  Whether art projects, dabbling in physics, tinkering with biology, creating visual illusions, or reinventing marketing;  bringing their musical visions to life in far-more-than-interesting ways has always been a part of their creative and business culture.  Fresh off a 2015 MTV VMA win ("I Won't Let You Down"), Damian visits Innovation Crush to talk about everything from having the second ever viral video on YouTube to maintaining team chemistry, working with brands, becoming a business man, to their process of printing an album on strands of DNA... and a few crazy things on their current creative wishlist.

https://instagram.com/damiankulash

#98:  Damian Kulash (OK Go)- Mad Scientists at Work

After an upsetting second place finish on America's Best Dance Crew in 2015, the fan favorite Kinjaz turned their loss into a huge win, by going on to form the first ever crowd-funded global dance studio ($127,000), and the highest raised ever in the dance category on Indiegogo. Since then, the group has opened up 3 studios in the US and China, launched an international camp program, and a line of merchandise ranging from watches to hats to jackets, and racked up millions of interactions across social media. Additionally, they've worked with brands and partners ranging from McDonald's to AT&T, Bruce Lee, and Volkswagen to name a few. On this episode, co-owner Ben Chung (formerly of the Jabbawockeez) and choreographer/teacher Charles Nguyen speak on their inspirations, building community, and balancing art and business, and managing the expectations of 30+ crew members.

#208: Kinjaz - Respect All, Fear None

As the co-founder and CEO of PROHBTD, Drake Sutton-Shearer has created one of the leading brands inside and adjacent to the cannabis industry.  PROHBTD doubles as a content platform and product engine focused on the intersection of cannabis and pop culture. From fashion to gastronomy to music and smart business insights, the brand has become an icon both domestically and internationally, and reaching fans by the tens of millions each month. An entrepreneur since, age 14, Drake holds multiple patents in technology and social applications, and has unique ability to spot opportunities where others may not.  Whether creating the world's top social gifting company, founding a Grammy winning talent management firm, or leading branding and design for the likes of Warner Bros, Sony and Universal; Drake is as brutally smart as he is driven.  His work has been featured on CNN, Advertising Week, Variety, Huffpost, Billboard, Digiday, Wall Street Journal and on the cover of leading Cannabis B2B publication MG Magazine.. and now Innovation Crush.   Recorded live at WeWork (we.co/crush), Drake discusses the many nuances and intricacies of becoming a leader in an ever-evolving industry.

#216:  Drake Sutton-Shearer - The Evolving Culture of Cannabis

A curated mix designed to boost new artists with under 200 SoundCloud followers by mixing tunes of theirs alongside heavy hitters. I started this project to build upon the existing DJ drill of crate digging for the newest and nichest sounds by deliberately bringing in brand new producers.

Playlist (Links posted for The 200 Clubbers):

1. Finest Hour (ft. Abir) (Michael Calfan Remix) - Cash Cash
2. Still Love U - Dallerium & MKDN
3. Croquette - Pépélé https://soundcloud.com/nico-sempere-550275208
4. Piece Of Your Heart - Meduza
5. Maison 1998 - Pépélé https://soundcloud.com/nico-sempere-550275208
6. Did I Tell U - KETTAMA
7. Simmer (Majestic Remix) - Mahalia
8. Mind Body & Soul - FJ9
9. Round - M A D S https://soundcloud.com/charlesakamads
10. We Call It House - FROST
11. Manhattan Hotel Blues - DJ State https://soundcloud.com/deejay-state
12. Always Want You - PRMGH
13. Light Your Own Way (DJ FFFTP https://soundcloud.com/user-205297447 Remix) - R-04 https://soundcloud.com/r-04
14. I Can't Feel It - Taffo Velikoff

The 200 Club - Pt. 2

Recorded live in August 2020, MassChallenge presents an in-depth conversation on the latest trends in sales and marketing from industry leaders and innovation experts, Brian Halligan, co-founder and Chief Executive Officer of HubSpot, Carolyn Tisch Blodgett, former Head of Marketing at Peloton, and award-winning, best-selling author, Chris Denson of Innovation Crush as moderator. We discuss everything from pivoting your business, to hurdles behind growth, to diversity and inclusion initiatives, and reinventing how we engage with consumers. Give it a listen, and enjoy! Also, don't miss the MassChallenge Awards on October 22! The event will showcase the progress the startups have made during their program, feature industry-leading speakers on thriving during uncertainty, and award up to $2M in equity-free cash prizes to the top startups from the programs. More at: https://masschallenge.org/2020-awards

#244:  MassChallenge:  How Peloton & HubSpot Drive Growth

Every week, Innovation Crush smashes convention to bits by profiling some of the world's most daring projects and the people behind them.  From marketing ideas to technology innovations, disruptive business models, personal development, and everything between, IC is a one stop shop for all the "who-to-know" and "what-to-know" you'll ever need to know.   Hosted by long-time idea maker, Chris Denson, the show serves up a giant helping of some of the best minds around the world, all with a heaping side of occasional bad jokes.  Listen.  Enjoy.  Repeat.   #innovationcrush

created by Chris Denson and Robert Dones Jr.       

#15: Kelly Vaught - Capturing Youth Culture

Innovation Crush

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