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Entrepreneur

Gimlet is making a big, expensive bet. The kind of bet that could make or break the company. And it’s a bet that comes down to one factor: What is Gimlet’s competitive advantage? As the company launches its fourth new show, “Surprisingly Awesome,” we take a deep dive in to how the show was made. From the kernel of an idea to the final product. And, along the way, we look at what we believe is Gimlet’s secret formula for making podcasts.

The Facts:

Our theme song was written and performed by Mark Phillips.

John Kimbrough composed music for this episode.

More music written and performed by John Delore along with his band mates, Jordan Scanella, Sam Merrickand Isamu McGregor.

Our Sponsors:

Squarespace – This week, we featured Squarespace user Lumio.

PC Does What? – This week, we featured PC user Ministry Of Supply

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The workplace of tomorrow — no corporate hierarchy or five day workweek required. Kara Miller speaks with Jason Fried of 37signals, Maynard Webb, former COO of eBay, and Bob Pozen, Harvard Business School lecturer.

The Future of Work

What helps us win? Po Bronson and Ashley Merryman, bestselling authors of "Top Dog: The Science of Winning and Losing," investigate the art of competition.

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What makes rivalries different than other competitions? Edgar B. Herwick III, chief of WGBH’s Curiosity Desk, shares his insight.

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