Let’s talk about something seemingly obvious. Who benefits from UX/UI design? You may be surprised to hear the answer, especially considering this to be part of fundamentals of a digital product success.

Many believe that UX/UI is a way to make users happy by helping them achieve their goals. After all, the name ‘UX/UI’ itself focuses on a ‘user’ — so how else can it be, right? Even designers themselves passionately believe in this and rarely miss the opportunity to talk about it. But this misconception comes at a cost to businesses. Let’s look at things as they really are.

UX/UI design is a connecting bridge that helps your business grow by building your brand bright and recognizable, expanding your audience, increasing conversion rate, improving user retention and loyalty, as well as helping you collect and analyze data.

Business goals vs. user goals: four principles for achieving balance in the product

💻 Interactive Design is a leading provider of design, development & consulting services in blockchain, web3, and fintech fields mainly focused on assisting startups and eco-oriented companies.

🌎 With the 6+ years in the digital business transformation market we cultivated a strong vision toward creation a better version of our future and keep up to it by always staying on the cutting edge of technology year after year.

⚙️ We provide design, development, branding and marketing services along with consulting by relying on the Dedicated Team Model, enforcing our clients` businesses` internal teams or developing the products from scratch.

🚀 Our time-sharpened business processes allowed us to successfully launch 100+ projects improving ourselves during each work cycle, while the very uniqueness of our products is achieved by maintaining the appropriate level of entropy.

📊 Interactive Design remains on a steady streak of active development both as a digital product developer and as a service provider. Join us to achieve the goal together.

Business goals vs. user goals: four principles for achieving balance in the product

Interactive Design Co.