If you wish an object to catch the eye and be easier to remember, make it to be slightly different from the rest to stand out from the set of other similar objects. This will increase the chances that it will not go unnoticed by your users and that they will remember it. This is due to the isolation effect discovered and described by German psychiatrist Hedwig von Restorff in her studies of the isolation paradigm. Also known as the Von Restorff effect, it explains the distinctive features of an object that isolate it from other objects. These features make users perceive the object differently or, rather, attract more attention to it. These may include size, shape, color, spacing, etc. (A common example in texts is using bold, italics, and underscore.)

How to make individual interface elements more catchy

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How to make individual interface elements more catchy

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