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From pinpointing the Job-to-be-Done to creating successful users and knowing when it's time to rebuild a product, we look back at our favorite lessons and insights from past episodes. Guests include Julie Zhuo, Jason Fried, Matt Hodges, Michael Pryor, Sarah Hatter, Bob Moesta and Samuel Hulick.

Lessons in product: Julie Zhuo, Jason Fried, Michael Pryor and more

In 2013 Ryan Hoover founded Product Hunt, a community of product enthusiasts who share and discover new products every day. In this interview with Intercom's Adam Risman, Ryan talks about his journey from product management to founder, scaling a community of enthusiasts, and tips for founders to trying to stand out from the crowd.

Ryan Hoover, Founder at Product Hunt

This week, Aly talks with Linda Schwaber-Cohen, CSM at Skilljar.

Linda discusses her approach to training and onboarding, explaining how to first approach training calls with new customers, the importance of data, and what you should be focusing on.

This episode is perfect for anyone in CS who:
 - Wants to improve their training program or even start to create one.
 - Is looking to learn how to offer value in those early interactions.
 - Needs to prove the effectiveness of their training.

Key Takeaways
 - Why content and delivery are so important.
 - What to focus on during training.
 - How to prove the effectiveness of training.
 - Scaling up and choosing the right tech stack.
 - How to create value from those first interactions.

Resources: www.receptive.io/podcasts/churnitup/customer-training.html

#8: Customer Training Best Practices & Quick Wins with Linda Schwaber-Cohen, Skilljar

James Buckhouse, Founder of the Sequoia Creative Lab, shares this short story to inspire and remind us all that we’re never just designing pixels or features or new user flows. We’re designing complements to the human condition, and in the process, there’s a wealth of value to be found in the events happening around us on any given day.

Designing human experiences - an audio essay from James Buckhouse

Before Asana was a publicly available product, Jackie Bavaro was guiding the company’s product decisions behind the scenes as its first product manager. In this chat with Intercom Director of Product Management Brian Donohue, she shares the way her product team works, how they tackle scoping and prioritization, how to balance intuition with data, and much more.

Jackie Bavaro, Head of Product Management at Asana

Founded only six years ago in a small Midwestern college town, Zapier has built not only a workplace automation tool that connects with more than 800 apps, but also a profitable business. Co-founder and CEO Wade Foster explains how to market what appears like a technical product to non-technical users, why Zapier took a lean approach to fundraising, how and when to move your product upmarket, and much more.

Wade Foster, co-founder and CEO at Zapier

Messaging your entire user base all at once is like writing a love letter and then addressing it “to whom it may concern”. On the flip side, the more precise you are in the targeting of your message, the more successful it will be. Defining the right users is the foundation of a successful messaging strategy, and in this episode we'll break down the six segments every product should consider.

Get the book

Chapter 1: Identifying the right people

For any business to grow, user onboarding must be top of mind. It's the one thing all your users will do, and to be effective, it must evolve alongside your business. Pulled from some of our favorite onboarding conversations to date, Casey Winters, Joanna Wiebe, Scott Belsky, Samuel Hulick and Shaun Clowes share their best practices.

Lessons in onboarding with Samuel Hulick, Casey Winters, Joanna Wiebe, Scott Belsky & Shaun Clowes

Welcome back to this new season of SaaS Open Mic! In this first episode I'm talking to Claire Suellentrop and Georgiana Laudi of Forget The Funnel -- both strong proponents of a more holistic approach to modern SaaS marketing.

The Problem With SaaS Marketing ft. Gia & Claire of Forget The Funnel

A product designer at a growing company has two key constituents: their users and their business. In his recent blog post “Subverted Design”, GitHub Senior Product Designer Joel Califa reminds us that if we gear too far to toward the latter, we can lose sight of our all-important users in the process. He joins Intercom's Adam Risman to talk about the root cause of subverted design, the shifting responsibilities of a designer, how to make a big impact with small design changes and much more.

Joel Califa, Senior Product Designer at GitHub

As a former sales leader at LinkedIn and Sprinklr, Dan Swift has been up close and personal with driving high growth. Today with his company Empire Selling, Dan's  helping B2B companies grow revenue and deepen customer relationships through digital and social selling training. In this episode, he breaks down the challenges and rewards of sales at high growth companies, the do's and don'ts of social selling techniques, how salespeople can use content to play the role of trusted advisor, and more.

Dan Swift, CEO at Empire Selling

Product launches are exciting, culminating with the rush of joy and fear as you finally share your creation with the world. More importantly, launches are one of your best opportunities to drive brand awareness, and ultimately generate new customers. It’s worth taking the time to get them right.

Chapter 9: Mastering a successful product launch

פרק אורח עם שלו ברזני על השילוב בין ניהול מוצר לdata science, שיחה על הסדנה המרתקת ששלו מעביר, איך מגדירים דרישות בעולם הזה ואיך מתמודדים עם הקושי של מדידת הפיצרים
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הגשה בפרק: 
גלעד לבנת
סאונד והלחנה:
מיכאל ינטיס

17 - Data Driven Product Management (Featuring Shalev barazani)

Nkem Nwankwo, Senior Product Manager at BetterCloud, describes what he does to excel as a Product Manager. Nkem has over 5 years of experience as a PM. His educational background consists of a B.S. in Computer Science from Georgia Tech and MBA from Ross School of Business.

Some of the areas that Nkem touches upon include:
1. What Nkem focuses on - Ruthless prioritization, Time Management, Stakeholder management, Personal management
2. For prioritization, Nkem uses a whiteboard that forces him to focus on only the most important items each day
3. How he comes to office 3 hours before everyone else to get work done
4. How he does not go for meetings unless explicitly asked to
5. How having an understanding of the informal networks in your organization can really help get things done - since a lot of this job requires influencing people
6. Communication - bad news should flow faster in an organization than good news
7. Staying up to date with the industry and exposing himself to new ideas through reading and listening to podcasts
8. Mistakes Nkem sees business school candidates make when recruiting for PM roles
9. How you can add value in a variety of ways as a PM - being technical is not necessary. Eg: You can excel at communication and a thorough understanding of the user.

Thank you for listening!!

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Ep 113: What I Do To Excel As A Product Manager, Nkem Nwankwo, Senior PM @BetterCloud

Every product manager knows the importance of running experiments. But as your company scales, managing hundreds of those experiments – and democratizing access to their learnings –&nbsp;becomes increasingly difficult. Claire Vo, VP of Product Management at Optimizely, shares her best practices for maintaining a culture of experimentation as you grow.

Claire Vo, VP of Product Management at Optimizely

Product-first thinking has been the north star for many teams when it comes to product development, but it comes with hidden traps as your organization grows -- especially when it comes to marketing. Brian Donohue explains the stumbling blocks that product-first teams commonly run into and the best ways for marketing and product teams to come together as one to build a product that actually gets used.

Brian Donohue, Director of Product Management at Intercom

In this episode: 
Why do events still matter?
How offline marketing and events should be measured and attributed like their digital campaign brethren
Determining KPIs for event channels
Choosing the right technology for your marketing stack
Free Download: The Complete Guide to Revenue Event Marketing 
As a leading SaaS marketing executive, Alexandra has built and led multiple software startups from seed through Series B funding, while tripling revenue year-over-year. In her first year as chief marketing officer for Event Farm, she designed, built, and quickly executed high-performing demand and lead generation strategies. Event Farm helps companies that utilize events in their B2B marketing strategies attribute revenue to those events. Customers include large companies like Google and JP Morgan, down to SMBs.
Alexandra believes in a value-add, content-first approach to marketing, allowing the companies she leads to be thought provokers and authentic educators rather than commoditized sales brokers. The Event Farm's content campaigns have earned them nominations and wins for multiple Killer Content Awards; more importantly, the content campaigns have led to an increase in leads generated by 1300% in the first three months.
Prior to becoming CMO at Event Farm, Alexandra was VP Marketing at Contactually, a relationship-based CRM where she grew pipeline from $95,000 to $1 million/month in 18 months. She started her career working in sales and marketing for Fortune 500 company, NVR, where she marketed and sold $10.8 million in residential real estate in her first year and was nominated for Rookie of the Year. From there, she launched her own startups--the most recent being a digital marketing agency that worked with e-commerce, consulting firms, and international manufacturers to use data from its marketing stack to understand buyer trends and paths.

The rise of event marketing technology

Product marketing is about getting people to understand not just what you're building, but why they should care about what you're building. Matt joined Intercom in 2014 and immediately saw the need to tell a better Intercom story, one that captures people's attention and motivates action. He shared his experiences at last year's Inside Intercom World Tour.

Matt Hodges on being Intercom's first product marketer

On the Inside Intercom podcast you'll hear the team from Intercom interview makers and do-ers from the worlds of product management, design, startups and marketing.