As we close out 2024, we’re bringing clarity to a topic that can transform your success in 2025: perceived value. Building on last week’s discussion, we’ll explore how understanding and communicating the true worth of what you offer can elevate your craft, increase your impact, and attract more of the right opportunities.

This episode is an invitation to look inward, refine your messaging, and align your pricing strategy with the value you create. Join us as we share insights to help you craft a more profitable, fulfilling year ahead.

Upcoming Workshops:

* RammCrete Workshop: January 11th–12th in Goddard, KS
* Basics Fundamentals Workshop: February 1st–2nd in Goddard, KS. Register now at Concrete Design School! 

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The Price of Perception: Unlocking the Value Behind Your Work

The Concrete Podcast is dedicated to making the Concrete World a better place. Join Brandon Gore and Jon Schuler as they discuss all things related to high-end decorative concrete; GFRC, ECC, UHPC, Concrete Countertops, Concrete Sinks, Sealer, Tools, Training, and more! New episodes released weekly.