Asthmatic Kitty Records is an independent record label that was co-founded by Lowell Brams and his stepson, singer-songwriter Sufjan Stevens, in 1999. Since its founding, AKR has released albums by a variety of artists, including Lily & Madeleine, My Brightest Diamond and Helado Negro, and is currently home to Sufjan Stevens, Angelo De Augustine, Denison Witmer and The Welcome Wagon. 

Asthmatic Kitty was named after Sara, an orange and white tabby who wandered out of the woods pregnant and starving near Holland, Michigan in 1994. For fourteen years she brought joy as a beloved friend to Lowell, enjoying a happy life despite her initial hardships. Her asthma improved after moving west to New Mexico and Wyoming, where she lived out her days as an asthmatic kitty in name only.

EXPERIENCE– EXPERTISE – RELIABILITY – FLEXIBILITY – as well as FUN and PASSION in dealing with artists, product and media
*estimation of artists in online, radio and TV markets
* concept planning with partners of the label, management, distribution and publishing area
* wise artist positioning in online, radio and TV area by (face2face and generic) interviews, (plugged & unplugged) performances, Videos, EPKs (electronic press kit)
* long-term artist development in the media landscape
* conceptional planning and implementation of all promotion: promotion days, promotional trips including interviews, artist support at airplay: physical and digital sampling as well as airplay trace of radio single
* estimation and market analysis (i.e. choice of relevant singles)
* calculation of costs
* organisation, implementation and support
* facts (viewing figures, analysis of market and target groups, charts, airplay charts and monitoring of airplay)

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