KENJI 'SONNY-Kay-BLACC' CHRISTIAN, President and founder of ROC HOUZE ReKordZ, launched the label out of his BIRMINGHAM,ALA. ROC HOUZE  in 1994 .
 ROC HOUZE REKORDZ,FOCUS IS ON CAPTURING & MAINTAINING commercials, films & TV shows THRU music. Platinum and gold are the EXPECTATION  OF each artist  on the roster. In an effort to demonstrate the continuity of their acts and familial loyalty, ROC HOUZE WILL  tie together their street artists and mainstream stars . BY CREATING solid ALBUM material and USING savvy marketing strategies.WERE OUT TO GRAB  Hollywood and Americas attention. EACH accomplishment ROC HOUZE put together THE success WILL demonstrate the growth of the ROC HOUZE brand. 

BY successfullY marketING our brand of hip-hop from the hood to Hollywood, ROC HOUZE WILL ALSO brING their street marketing skills to the film and television world AS WELL AS BOOK PUBLISHING.'SONNY' I WOULD LIKE OUR ROC HOUZE BRAND to be defined as a life style not by our  ethnicity.ROC HOUZE IS SETTING OUT TO BE beyond JUST urban radio .WE WANT FOR OUR ARTIST TO BE IN multiple mainstream television and magazine advertisements.  The rap culture has gone mainstream, Its not about color. Its about the music you listen to, the activities you enjoy doing, the kind of experiences you claim as your own.


We ARE progressive, and leaders in our field, adds SONNY. AND This WILL BE just another chapter in our growth and we accept the challenge!

 to sum it all up.  Right now, its a very interesting time to be young and black And BE FROM ALABAMA.......................................................

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