Born and raised in between Mexico & U.S.A Efren has been able to get the best of both countries. Ever since he was a kid, singing has been his passion. In his early age, while attending a private school in Mexico, he became part of the schools choir where he learned how to play the guitar and participated every Sunday in early morning mass for children of his home town. Music, Dance and Singing come from his roots; his father for explample, has won several local singing contests, his one year old niece would sing to Lady Gaga's "Bad Romance" and his Mother gets her hips moving as soon as she hears salsa music.

As an adolescent, he kept his passion to himself as he thought it would never be possible to become a singer, until one day, when he discovered a fellow friend was in contract with a record company in another country. It was then he decided that he would pursue this dream whether his friends & family believed in him or not. He then started to write songs and come up with beats in his head until he finalized three songs. He contacted his friend Alex Acosta who is now Mexico's #1 Dj and asked if he would work on one song with him, as soon as Alex confirmed he immediately booked a session at the Famous Paramount Recording Studio "C" in Los Angeles. After a couple months of continued recording, "Dont stop movin" was born. "Dont stop movin" was chose by him to be his first introductory single into the Entertainment Business. This song is a "total club song!" he states, "once you hear it, you have the chorus stuck in your head and just want to keep moving!" reason why he chose the songs title.

Efren is truly a fan of uniqueness and songs that are different. Always in the search for "Sexybeats" he is often found dancing & singing to Russian, Greek, Turkish, Korean, Arabic & music from many other countries who's singers have "Unique beats" he says. He states that when he obtains his record contract "The world will be able to dance & sing to music that no one has ever witnessed before".. 

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