Name: Interview with Paul Shapiro - Founder of The Better Meat Co. by The Irresistible Factor
Duration: 20 min 36 s
Description: Paul Shapiro 4 times TEDx speaker, CEO and founder of The Better Meat Co. and plant-based pioneer discusses his innovative plans for more sustainable food production.

Lesser Evil is a clean, healthy and sustainable snack brand. They stand for the little things - both in their products and in life. They use organic inputs, compost food waste, and use more environmentally friendly packaging.

Interview with Charles Coristine - CEO of Lesser Evil

Paul Shapiro 4 times TEDx speaker, CEO and founder of The Better Meat Co. and plant-based pioneer discusses his innovative plans for more sustainable food production.

Interview with Paul Shapiro - Founder of The Better Meat Co.

The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. 

Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

Interview with Paul Shapiro - Founder of The Better Meat Co.

The Irresistible Factor

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