Episode 787 Steve Raye interviews Tim Hanni in this installment of Get US Market Ready With Italian Wine People on the Italian Wine Podcast.

About today’s guest:
A wine industry business consultant and lecturer, Tim Hanni has been involved with food and wine for over 50 years. He is President of Calyber LLC and HanniCo LLC. One facet of Calyber LLC is researching and quantifying the factors that affect personal wine preferences enabling new methods of market segmentation and marketing strategies. The second division of Calyber LLC is Wine Business Education that provides courses for individuals, organizations and universities via www.winebusinesseducation.com. Hanni also conducts various aspects of hospitality training and education, sales, marketing, and wine and food programs around the world. He is the author of the book "Why you Like the Wines You Like."
Current employer: Wine Business Education LLC, eCode.me LLC
Primary area(s) of work: Wine production, Trade, Strategy, Communication
Industry sector(s): Author, Business owner, Consultant, Distribution, Educator, Events, International trade, Marketing, Off trade, On trade, Sales, Viticulture, Wine judge, Wine tourism, Winemaking, Education

You can find out more about Tim Hanni by visiting:
https://www.linkedin.com/in/timhannimw

More about the host Steve Raye:
Steve Raye of Bevology Inc originally joined our weekly lineup with narrations from his book “How to get US Market Ready” - but everyone just loved him so much, we brought him back with this series of interviews that informs and inspires! Each week he speaks to industry professionals; guests who have gained valuable experience in the Italian wine sector and have insightful tips and stories that can help anyone who wants to learn about getting US Market Ready!
For more information on the host Steve Raye you can check out his website, Bevology Inc. here: www.bevologyinc.com/

Let's keep in touch! Follow us on our social media channels:
Instagram @italianwinepodcast
Facebook @ItalianWinePodcast
Twitter @itawinepodcast
Tiktok @MammaJumboShrimp
LinkedIn @ItalianWinePodcast
If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/

Until next time, Cin Cin!

Ep. 787 Tim Hanni MW | Get US Market Ready With Italian Wine People

The Italian Wine Podcast is a storytelling project dedicated to the fascinating world of Italian wine. New episodes are published every day – so stay tuned!
With more grape varieties and more diverse grape growing regions than any other country in the world, the story of Italian wine is a rich and captivating one. 
While the popularity of Italian wine continues to grow in every corner of the globe, inspired by a deep affection for the Italian way of life, the Italian Wine Podcast seeks to entertain, educate and inform. Embracing Italian food, travel, lifestyle and culture, IWP has something for every taste!