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Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

Before his untimely death at the age of 28 in December 2021, Drakeo the Ruler was unequivocally the voice of Los Angeles street rap. Born Darrell Caldwell, Drakeo earned his first round of buzz from 2015's I Am Mr. Mosely tape, but established himself as a force whose impact would be felt far beyond Los Angeles city limits with 2017's Cold Devil. Drakeo's rap style was both menacing and conversational, the MC rarely emoting beyond a
sort of ransom-call Whisper. His reign as the voice of LA was marked by intervals of incarceration, Cold Devil having been recorded in 10 days of freedom that followed a nearly year-long stint in jail. Another bout of incarceration, ending in November 2020, sparked a remarkably consistent creative tear for the MC, with Drakeo releasing We Know the Truth, Because Y'all Asked, The Truth Hurts, A Cold Day in Hell, Ain't That the Truth, and So Cold I Do Em 2 in the span of a year. Drakeo the Ruler's voice could be found alongside any number of his LA contemporaries (Ralfy The Plug, 03 Greedo, Bino Rideaux, Blxst), but he also counted some of the biggest names in hip-hop among his fans-like Drake, who, in learning of The Ruler's
fatal stabbing, posted a picture from the MC's time modeling for his OVO
clothing label, writing that his "Talk to Me" collaborator had "always picked
my spirit up with your energy. RIP Drakeo."

'Success Before Destruction' Out Now!
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