St. Louis-born rapper Sexyy Red delivers her brazenly sexual lyrics in a humorous, carefree manner. Active since the 2010s, she broke through when her 2023 single "Pound Town" went viral, prompting a remix featuring Nicki Minaj and pushing her mixtape Hood Hottest Princess into the Billboard 200.

Heavily influenced by Southern rap from the 2000s, particularly Gucci Mane and Three 6 Mafia, Janae Wherry started rapping in order to write a diss song against an ex-boyfriend who cheated on her. She began releasing songs as Sexyy Red in 2018, and her first mixtape, Ghetto Superstar, appeared in 2021. "Born by the River," a 2022 single featuring Sukihana that references Sam Cooke's "A Change Is Gonna Come," received a degree of attention. Sexyy Red's true breakthrough came with the release of "Pound Town," a Tay Keith-produced track that originated as a studio freestyle. The song was released in January of 2023 and immediately became a TikTok favorite, receiving co-signs from several rappers and celebrities. Sexyy Red released a song titled "Female Gucci Mane" and was featured on tracks by NLE Choppa, Gloss UP, and Kaliii. "Pound Town 2," an official remix featuring Nicki Minaj, appeared in May and was included on Hood Hottest Princess, Sexyy Red's second mixtape. The release was met with positive press as well as controversy when it arrived in June, and it reached the Billboard 200 in July.

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Born and raised in Guadalajara, Mexico, Peso Pluma is paving the way for the next generation of Mexican artists. The young up-and-comer has been making a name for himself with his unparalleled style and authenticity. Drawing inspiration from a variety of musical genres including Regional Mexican and Latin Urban, Peso Pluma is reinventing the genre with his sultry vocals and eclectic sounds. In June 2023 he became the first artist to dominate both the Billboard Global 200 and Billboard Global 200 Excl. U.S. simultaneously with two different songs: “Ella Baila Sola” with  and “BZRP Music Sessions, Vol. 55” alongside. 

Earlier this year, he released “Chanel” with  and they performed the track together at the 2023 Latin American Music Awards and Peso Pluma was a surprise guest during her mainstage performance at weekend one of Coachella 2023. Having recently appeared on The Tonight Show Starring Jimmy Fallon, Peso Pluma is breaking the mold and showing the next generation of artists that a musician’s superpower is remaining true to themselves. Signed to Prajin Parley Inc from Prajin Music Group and Worms Music, Peso Pluma also recently launched his own record label Double P Records (in partnership with Prajin Music Group) which he will release his upcoming album under.

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