Before The Gold Rush is a fortnightly live music event in North London featuring the best emerging artists within, but not strictly confined to, the genres of folk and americana.

Here on our Soundcloud profile we will be uploading recordings from live performances at our events, as well as sharing recordings posted by performers who are playing our events.

Ivy Sutherland are a sparkly, eclectic trio defined by their uniquely mysterious and dream-like sound. Ivy performs with Dan Latham on drums and Euan Ritchie on mandola/guitar. Together they blend traditional acoustic folk elements with dark, eerie electric sounds. During an Ivy Sutherland set you will find yourself both foot-stomping and floating away in one fell swoop.

Fat Freddy's Drop’s pirate soul train, resolutely independent, worldwide.

Formed in 1999 in Wellington, New Zealand our sound draws inspiration from almost every part of the black music lexicon. Soul drenched vocals and jazz harmonies collide with tape delays and echo chambers, underpinned by a rhythm section as comfortable laying down a throbbing, techy soundscape as they are a swampy blues stomp.


Annie & The Make Believe is an Australian/English artist known for her heartfelt and catchy songs that blend elements of folk, pop, and alt-country. After nearly a decade in the UK, Annie returned to the Australian music scene in 2024 with the single It Got Bad. Praised for its “emotional depth, powerful delivery, and compelling video, It Got Bad has resonated across multiple genres, striking a particular chord with the country music audience through its timeless themes” (Cage Riot).

Since then, Annie and her band have been gigging in Melbourne's vibrant live music scene, recently celebrating the release of the newest single On Repeat. Described as a track that "lingers long after the final note, it invites listeners to reflect on their own personal journeys of growth and self-acceptance” (Music Crowns).

Annie’s musical journey began in the UK, where she debuted her EP Let’s Get Together Again. The EP earned airplay on BBC Radio, including BBC Introducing London, 6Music, and BBC Radio 2, and led to performances at festivals Bridgnorth Music and Arts Festival, Camper Calling, Staxonbury and a Coffee House Sessions UK tour.

Ivy Sutherland is following