Ultra Records has been known to push electronic music’s boundaries. For over a quarter of a century, the iconic record label has been instrumental in elevating up and coming artists to the global mainstream as well as bringing fresh genres and sounds to the forefront of the dancefloor. Founded in 1995 and since the label’s first release with house music icon Roger Sanchez, Ultra has been home to some of the most legendary names in electronic music including, MK, Benny Benassi, Armin van Buuren, Steve Aoki, David Guetta, Calvin Harris, Black Coffee, deadmau5, Carnage, Deorro, Kygo, Tiesto, Kaskade, Louis the Child, SOFI TUKKER, Anabel Englund and many more.  

In addition to creating and releasing numerous platinum hit singles, award winning remixes and chart topping albums, Ultra Records has built an incredible portfolio of digital media properties including its YouTube channel (28+ million subscribers), Facebook page (2.4+ million Likes), Instagram channel (550k+ followers) and Twitter (600k+ subscribers). 

At the end of 2021, Ultra Records was acquired by Sony Music and David Waxman, who previously held the title of head of A&R and General Manager, was appointed as President. In this new chapter of the label’s story, the core of its ethos will remain the same: Ultra Records will continue to deliver exceptional electronic music to the masses.

Whoever would have thought that hip-hop would go from ultra-lyrical and pivotal to on a hospital bed in critical? Back in the day you had to be unique and creative, now if you mimic you are major. Well at least that’s the case in the mainstream. True emcees are like precious gems, because they’re born underground.  One listen to Cheech Bundy and you’ll catch feelings of nostalgia. Nostalgia, not from a dated sense, more so a reflection of those elements that are missing in the mainstream. He is an artist who found a mesh between neo and classical. Cheech Bundy’s work can easily appeal to a broad audience of hip hop lovers, from purists of old to youthful souls.

For him to have found this medium he would have to be a student of the culture. Most graduates of esteemed schools find ways to give back to their respective school. Graduates of Ivy League schools who become successful usually contribute something back to their alma mater. Cheech Bundy’s Boom Bap Rap Project is an audio contribution to the university of hip hop. This project is a beautiful ode to the purity of raw 90’s lyricism.  It’s a reflection of the vibe that infused the music and era Cheech experience coming up. In a sense it’s visiting the essence of Cheech’s childhood.

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