The #1 thing that's working for online store owners right now is this -- a simple brand video. Whaaaaa?!? Really?  Not gonna lie, as a fan of direct response marketing, I'm very skeptical of anything that smacks of "branding" and "building awareness". Can't pay the bills with awareness...just sayin'.  But the simple video strategy that my guest Susan Bradley from The Social Sales Girls shows us today is working like crazy for her Inner Circle members and I'm now convinced it can work for my e-commerce brand too - and yours. This interview gives you the exact strategy and real-life example of how to do it.  I'M GOING TO DO IT - LIVE - in Susan's Bootcamp. Join me!&nbsp; It's only $15 and she'll teach us everything.  Let's do it together.  To sign up for the brand video bootcamp, use this link (it's my affiliate link):     To see the example from this episode, click here:&nbsp;   &nbsp;

How to Make a Brand Video That Actually Gets Results - with Susan Bradley

Today's episode includes a little end-of-year challenge for you.&nbsp;  1) A questiton that could shake things up for ya... DO IT.  2) The quick &amp; easy way to track monthly metrics to know what marketing to focus on for the new year.&nbsp;  MONTHLY METRICS TRACKING SHEET:&nbsp;    BRAND VIDEO BOOTCAMP w/ SUSAN (aff link):&nbsp;  List Building with Product Testers (Workshop):&nbsp;    Our Website:&nbsp;   &nbsp;

Quick Monthly Metrics to Know Which Marketing Is Working for You

How many times have you been told what you want to do is "not realistic"? HOW MANY TIMES?&nbsp;  Let's break down what actuually IS realistic for you. Because it's probably more than you think.&nbsp;  I'll give you specific examples of what's possible -- what my students and clients have actually accomplished.&nbsp;  Then I'll share 3 things that are probably NOT realistic and you should watch out for.  Show Notes and Links:&nbsp;  Website:  more coming soon...

That's Not Realistic

Hey entrepreneurs! It's harder than ever to stay focused as a business owner. So many things to do and so many things you COULD do, right? And a gazillion gurus teachingg the next big thing that will transform your business in the next 17 hours. 😂 What's a business owner to do?&nbsp;  There are a lot of skills you want to develop to make money with ease. But there's ONE thing that's more important than ever.&nbsp;  In this episode:  the #1 skill to work on this year that will make a difference in your business and life your own simple sales system based -- on four key questions how to stay in your own lane with marketing so it actually works avoiding BSOS (bright shiny object syndrome) and the constant temptation of new ideas   Show Notes and Links:&nbsp;     &nbsp;

The #1 Skill for 2024

I've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back.  In this episode:  How to create marketing strategies that run in the background, freeing up your time and energy&nbsp; The power of evergreen marketing and the 4 ways you can implement it  &nbsp;Client wins this week for inventory clearance, cash flow issues, a killer productivity hack, and an amazing result one jewelry designer had with a charity collab.    If you want a business "personal trainer"&nbsp;to keep you focused &amp; accountable - so you get sales online with ease - check out our coaching and courses:&nbsp;   &nbsp;

Less burnout. More money.

Is your websute clear&gt; Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode...&nbsp;&nbsp; 1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site? 2. DIY User Testing: How to get a volunteer to test your site -- without you interrupting - to understand the average user's questions, issues, and any friction they experience while browsing. 3. Three Clicks to Buy: Can someone land on your site and make a purchase with 3 clicks? Review your site's navigation to eliminate unnecessary steps. 4. Opt-In Pop-Up: Check if your email opt-in pop-up appears within 3 to 7 seconds. Ensure it's clear, simple, and not too intrusive for first-time visitors. 5. How to get a FREE website mini-review: I'm offering 5 free spots! You can apply for a chance to get professional insights and improvements for your website.   Apply here: https://fashionbrainacademy.com/review xo - Jane

The 5-Minute Website Review (DIY)

There's a cheatsheet download for this episode: Grab it now:     Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode.&nbsp;  There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so it's easier to understand what to work on next.&nbsp;  xo - Jane

5 Step Growth Framework for Fashion, Jewelry, and Product-Based Businesses

There’s a kick-a&amp;&amp; way to grow your email list AND get sales that’s been working great for my clients.&nbsp;  I'm teaching it LIVE in a Bootcamp coming up.    Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another way.  In today's episode you'll learn the missing link in your marketinig strategy that will help you sell anything. ANYTHING.&nbsp;  This is a "Frank Kern tip" for direct response marketing. You can use this for any type sellingg content - email, viideos, social posts, all of it.&nbsp;  xo -Jane

How to Sell Anything

(This is a clip from our  class.)  Why will people buy from you instead of somebody else? It's really important in your business to know what you are selling and to&nbsp;have words for it. If you know EXACTKLY what you're selling, you can say it in every video, and in all of your copy and marketing messages. And the thing is, it's hard! It's actually super hard to know what you're selling and be able to say it so people "get it" right away!  Saying "I sell jewelry" doesn't cut it. You don't sell generic ewelry. What kind of jewelry do you sell? In this epiusode we go one level deeper into what makes messaging will get your products noticed by ideal customers.&nbsp;  The goal is to create a unique selling point (USP) for your products (or even sttart with just a category of your products) that people understand.  This is a clip from a recent online class and my guest is jewelry designer, Magdalena, from MNOP Jewelry.  Get the full "List Building for Fashion &amp; Jewelry Designers" online class at this link:&nbsp;  https://fashionbrainacademy.com/tester/   &nbsp; &nbsp; &nbsp; product category section of your business

Choosing Your Unique Selling Point (USP)

First, you can grab our Costing &amp; Pricing Template + Workshop for only $10 with code: PODCAST.&nbsp;  LINK:&nbsp; In this episode, you'll learntt the top costitng and pricing mistakes many fashion designers make -- and yup, I've made them all. We talk about undercharging due to pricing fear, misconceptions about what we think people will pay, lack of understanding proper margins for fashion products, and believeing the Shiopify bro marketers who teach you can 3x your COGS and actually manke money.&nbsp;  We also touck on how your production location effects pricing, minimum orders, and how hte world is shiftting (and it's a good thing).&nbsp;

Top 3 Pricing Mistakes Fashion Designers Make

The show for product-based entrepreneurs who want to learn how to market and sell more stuff.

Top 3 Pricing Mistakes Fashion Designers Make

Jane Hamill

Related tracks