CPM Digital Marketing Stories Podcast

All Episodes
Do You Suck At Twitter?
April 04, 2018 Jason Zagami
We explore the right way to use Twitter with some of the top Digital Marketing experts including Scott Stratten, Gary Vaynerchuck, and Alex Silberman. Visit our website for a slide show on using Twitter for business. Want to message me? I'm on Twitter @JasonZagami

Do You Suck At Twitter?

Cambridge Analytica has moved from the shadows to Headline News after it was revealed that they profited from misappropriated facebook data of 50 Million Americans. That data was used to help the Trump Campaign win the 2016 election using experimental psychology and manipulation. In this episode, we learn about the tactics and methods used such as Psychographics, Behavior Modeling, segmentation, and targeting. Produced at Seedling Inc. Find me on Twitter @JasonZagami and LinkedIn https://www.seedlingcreative.com/podcast/what-the-cambridge-analytica-scandal-can-teach-us-about-marketing

What The Cambridge Analytica Scandal Can Teach Us About Digital Marketing

Conversational Commerce is when customers can have a conversation directly with your brand by voice or text. 

This week I explain how it's being used, how it's changed search, and what you can do to keep your business ahead of the curve. 

Chris McCann the President of 1-800 Flowers said that within the first two months of launching their Messenger Bot they attracted tens of thousands of users, with 70% of the ChatBot orders coming from new customers. Interesting side note - ChatBot orders came from a much younger audience than their usual customer base. Developing a relationship with younger users will always pay off. 

Chris views his company as an innovative company that’s in the gifting business. I really wish more businesses would view themselves this way. This mindset will lead to long-term strategic thinking that can protect a company from disruption. Consumers shop on their terms, and if you’re not meeting them there, your competition gladly will. 

Conversational Commerce is a much more in tune with the way humans operate. Speech is the most natural form of communication. Not searching an e-comm site, putting items in a virtual shopping cart and going through the checkout process. 

Listen to this episode to learn what you can do.

Visit us at Seedling.Marketing
Message me on Twitter: @JasonZagami

Conversational Commerce

Most salespeople have never heard of Lead Intelligence despite how powerful it is. Learn how it works and how to use it on today's Podcast.
Visit www.seedlingcreative.com for more information

Boost Sales Using Lead Intelligence

Ad Blockers are the greatest thing to happen to then internet in a long time.
Learn why in this episode.

Tweet at me @JasonZagami
Visit Seedling.Marketing for show notes, sources and examples.

How Ad Blockers Are Saving The World

I explain the new GDPR Regulations in under 5 minutes. What is it? Why did it come about? And what you can do.

Music Credit
Say It Ain't So Ladies (DJ Wild Yeti Is Still Single Mashmix)
Djwildyeti – Say-it-aint-so-ladies-dj-wild-yeti-is-still-single-mix

The University of Warwick Big Band
Crazy In Love
Warwickbigband – Crazy-in-love

GDPR Explained in Under 5 Minutes

WHAT I DO: 
My team and I create and implement Inbound Marketing strategies that drive qualified leads to your Sales Team. 

CLIENTS:
The Honey Pot • Boston Beer Company • Now & Laters • Black Forest Organic Gummies • Mopar • Ferrara Candy Brands • Mortgage Masters • General Safety Services • St. Theresa of Avila School & Parish • Massachusetts Bay Technologies • Mr. Sid • New England Real Estate Journal • Sunshine Maids • Venezia Restaurant • Fenway Health • Fitness Together • and more...

WHAT MAKES SEEDLING DIFFERENT:
We have deep expertise in Digital Marketing Strategy, unlike many agencies whose focus is general and shallow.

BIO:
Jason is an expert in marketing and business development and is the managing director of Seedling Creative. He started his first company in 1999 that he rapidly expanded in spite of the economic downturns of 2001, 2004 & 2008. Word got out about Jason's success and local companies requested his marketing services, propelling him to start a digital marketing company. Because the field was so new at the time, Jason paved his own way and learned every aspect of the business including coding, graphic design, videography, and animation. This solid foundation helped him to become a first-rate digital marketing specialist for industries ranging from retailers and healthcare to consumer brands and education. Besides being an innovative problem solver, Jason's passion for learning gives his clients the advantage of staying abreast of the rapidly changing technical field. His clients include Now & Later Candy, Fenway Health, New England Real Estate Journal, Mortgage Masters, MOPAR Masters Guild, and Massachusetts Bay Technologies.

READY TO TALK ?
Connect with me directly here on LinkedIn, email me at Jason@SeedlingCreative.com, or reach me by phone 781-929-7946.

How Ad Blockers Are Saving The World

CPM Podcast - Digital Marketing Stories