Label: @sundrumrecords

Hailing from Estonia, Rob Vice emerges as a dynamic force in the global house music scene, infusing his tracks with South American rhythms and a soulful touch.

Rob’s earliest musical influences came from playing GTA and being completely hooked on the music showcased on those in-game radio stations. GTA Vice City in particular also influenced the creation of the Rob Vice alias, which combines an Americanized version of his real name and the Vice City thematic.

In 2013, Rob started producing his own music, but in a fast-paced world of Drum&Bass. What initially started out as a mere pastime progressed into a desire to bring something fresh to the scene. So in 2020 - being influenced by artists such as Mark Knight, Rene Amesz and Ferreck Dawn - he made the switch to house music.

His music is often characterized by groovy basslines, distinct percussion and high energy rhythms – a killer combination to make any dancefloor shake. Another key component of his sound is a memorable melodic hook that is often composed of timeless piano, trumpet and guitar.

Rob's global presence skyrocketed in 2023, with his Vice City radio show and DJ mixes gaining over 10K subscribers and 2M views on YouTube in just one year. His collaboration with SSOL, "El Canto," amassed over 100M social media views and nearly a million streams to date. Supported by esteemed artists such as CID, Andruss and Kryder, Rob is set to expand his reach further in 2024 with a packed release schedule and a debut EP.

Outside of music, Rob has been involved in the startups and tech sector and he loves to work on innovative ideas and technologies. In high school, he also used to be a big chemistry nerd and has placed high on various chemistry olympiads and competitions. And even though it may present a facade of seriousness, then in reality Rob has always had a soft spot for good memes and video games.

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