Jarren Benton was born in Decatur, GA (east side of Atlanta). He grew up without a father figure in the home and hip-hop quickly became like a second parent. He first discovered his love for hip hop at age 6.

While other kids were pissing their beds, Jarren would stay up past midnight to record “The Fresh Party,” a local Atlanta hip-hop radio show. Inspired by the show, Jarren began to write his own rhymes, and by age 10 he was a premature “beast” on the mic. Jarren became obsessed with rapping, and music, and dropped out of high school to pursue a musical career.

After turning his focus to hip-hop, Jarrren spent all of his time on his craft. Soon he began producing tracks, and writing, for other artists throughout Atlanta. He also worked on developing one of the best live shows in Atlanta, something he felt many artists lacked.

His live shows have caught the attention of many local media, promoters and industry heads. He has performed at the BMI Showcase, Southeastern Music Conference, Atlantis Music Festival, A3C Hip-Hop Festival and has opened for artists from KRS-ONE to Lil’ Wayne. Jarren has also collaborated on records with an wide array of amazing artists like: 2 Chains, Erick Sermon, Freeway, Bubba Sparxxx, Gangsta Boo, Kid Daytona, Verse Simmons, Kaleena, Rittz, Jon Connor, Laws, Aleon Craft and many more.

Jarren possess sick humorous punch lines and heart felt tales of personal struggle. “I want to give people quality down south music, something the south has been missing since Outkast,” says Jarren. He gives you a balance of hardcore, playful and conscious rap music that seldom exists in today’s hip-hop.


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“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

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Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

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