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Jordan Desimone, professionally known as Love Jordo, is a Filipino-American rapper and songwriter hailing from Norwich, Connecticut, born in 2002 in San Diego. His sound merges laid-back West Coast melodies with gritty East Coast impact—an effortless blend of smooth and sharp that cuts deep yet feels familiar.  ￼

As a self‑taught artist who pens every track himself, Jordo channels raw authenticity and emotional scope into his music. From heartfelt introspection to confident swagger, his lyrics reflect ambition, spiritual introspection, and the reality of growing up fatherless—knowing early on that he’d define his own path.  ￼ ￼

He earned local love and a loyal fan base through tracks like “Sleepless,” “Backyard,” “Detroit Love,” “Falling in Love (feat. K Rose),” and “Trust Issues,” each showcasing his ability to move seamlessly between moody reflection and upbeat groove.  ￼

Love Jordo’s energy isn’t just in his music—it’s in his presence. Known among family as “Newey Ka Blooey,” he’s always carried the class‑clown vibe; charm and relatability keep listeners invested, while his honest delivery keeps them there.  ￼

Raised on Jay‑Z, Dr. Dre, and Wu‑Tang during a spiritually attuned childhood, his art carries the lineage of legends with a forward-looking perspective. He’s not chasing trends—he’s building legacy.  ￼

Jay Hilfiger is following